THE DIFFERENCE BETWEEN THE RICH AND THE AVERAGE

THE DIFFERENCE BETWEEN THE RICH AND THE AVERAGE

Average people have a lottery mentality. Rich people have an action mentality.

Average people long for the good old days. Rich people dream of the future.

Average people earn money doing things they  don’t love. Rich people follow their passion.

Average people believe you have to DO something to get rich. Rich people believe you have to BE something to get rich.

Average people believe you need money to make money. Rich people use other people’s money.

Average people focus on saving. Rich people focus on earning.


9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

Small businesses used to struggle while  competing with the big boys in the industry. Not so today with the advent of the Internet and modern technologies. However, small businesses today can still apply simple local marketing ideas that are cost effective and impactful.

Below is a list of 9 local marketing ideas for small businesses without the Internet.

1. Businesses that sponsor local events are highly favored by the community

as they are seen as giving back to the community. Hence, a better brand image is developed and installed in the minds and hearts of potential prospects for the community.

Fundraising events, local festivals and local sports leagues can be sponsored in small capacities by small businesses to impact the community.

2. Networking event hosting

A small business can volunteer to host a networking event where relevant audience is invited to socialize at the gathering to create the right identity for the company.

Consumers,   suppliers,   retailers   and manufacturers meet up together to put a face  to the  name for better business relations.

3. Fish Bowl Leads

Small companies can take advantage of fish bowls card collection by putting one at their offices, showrooms and demos to offer a prize to the lucky participants who put in their business or calling cards.

The fish bowl opens up a world of potential leads for a small investment on the prizes to secure more prospects for the business.

4. Local restaurants collaborations

It is crucial to collaborate with popular restaurants in the neighborhood where some sponsorship can be worked out to benefit both parties. It can be a dish on the menu named after the business company to create more hype during dining moments by consumers.

 5 . N o n – p r o f i t a b l e o r g a n i z a t i o n collaborations

Businesses that work together with the local non-profitable organizations win the favor of the community as they practice giving back to the community. The company’s altruism in corporate social responsibility is admirable    to    open consumers’   hearts towards their products and services.

6. ESSENTIAL NUMBERS FOR CONSUMERS

Many communities would like to secure a list of essential numbers of local services that would benefit the residents and shops in their neighborhood. Small business companies can participate by having their services listed besides the information on local services and contact points.

7 Yellow Pages

The traditional Yellow Pages advertisement approach still works in some smaller communities and for older generations that are not too IT savvy. Many consumers still keep a copy of the Yellow Pages directory for a quick reference on local services required.

But know your target audience.  Yellow pages DO NOT WORK for younger demographics.  They are simply doorstops or paperweights in many homes.

8. BILLBOARD ADVERTS

A billboard advert is very powerful when placed in a strategic location with a high traffic. Modern electronic billboards offer a cost effective advertising option to create brand presence for the company.

9. COMMUNITY TRAINING

An expert in any field of service or product would make a great teacher or trainer for the community where accurate and relevant information is imparted in educating the right consumers for a particular business.

Such   involvement would   enhance   the company image as a market leader in its field.

7 Offline Marketing Ideas to Build Buzz for Your Business

7 Offline Marketing  Ideas to Build Buzz for Your Business

It  is  not  surprising  to  have  businesses clamoring for effective marketing tools and techniques to build their brand and image with the increasing competition today.

However,  businesses   should   consider o f f l i n e  m a r k e t i n g  a p p r o a c h e s  t o complement their efforts on online marketing. Below are 7 suggestions for offline marketing ideas to build buzz for any business worldwide.

 1. Article submissions to relevant publications

Trade journals and magazines are always in the hands of consumers, suppliers and retailers. Consumers reading these trade journals and magazines seek relevant and interesting articles on any product or service in the market to enhance their lifestyle or business ventures. Hence, companies that attempt to contribute interesting articles related to their business offerings to print publications  stand  a  higher  chance  of improving  their   brand   presence and company image.

Brand presence and company image through good quality articles published in reputed publications.

Employ many marketing tactics to spread your message.

They all add up to a good marketing campaign

 2. Mass media involvement

It is crucial for companies seeking a wider market  presence   to   reach  their targeted audience .    Securing interviews on mass media means such as radio, television and newspapers will create a greater awareness of the company and its authority in its respective industry.

3. Flyers, leaflets and brochures

Printed advertisements such as flyers, leaflets and brochures are one of the conventional offline marketing approaches in businesses. Such printed adverts can be more  effective  with  some  effort  in  call tracking, instead of  just  distributing  the printed matter and be done with the action hoping for the best outcome.

Flyers leaflets and brochures can provide supplemental assistance in securing new sales leads

Flyers leaflets and brochures can provide supplemental assistance in securing new sales leads

 

Tracking the success of  distributed  flyers, leaflets and brochures   with   call tracking  is  a  crucial marketing information for   the   company   to  determine   the effectiveness of this marketing option.

 

 

4. Direct mailing

Direct mailing is another old marketing strategy using the postal services available. This marketing approach can generate good leads and sales if the mails are well written with a personal touch. But honestly, be prepared for most of it to end up in the trash.  A good response in direct mail can be as little as 1 or 2%..

5. Sponsorships

Businesses   can   consider   sponsoring certain local events to create the desired buzz for their business. The local marathon or fundraiser event for a good cause would win the community’s and local authorities’ approval   for   the   business  Sponsoring  the  local  sports  team  with jerseys that have the company’s name on the back is effective in building brand presence as it shows the giving back by the company.

 6. Mailing personalized cards

Event or congratulatory cards can work wonders.

Consumers generally like a personal touch in life. Hence, it is important for business companies treat them more than clients and prospects. A personalized birthday card, holiday cards and special promotion cards mailed to the consumer can work wonders.

7. Advertising To Waiting Customers

The telephone is still one of the most effective offline marketing approaches in business. Customers who call in may be placed on hold; they can listen to the variety of promotions the company is offering or be educated about the company better through relevant information. Hence, the customers do not feel as bored and ignored waiting to be serviced over the phone and the company can advertise freely.

Generating Leads – Marketing Your Offline Business, Online

Generating Leads – Marketing Your Offline Business, Online

Create alternative streams of income

Marketing Your Offline Business

The popularity of social media has skyrocketed rapidly. However, most of online marketers are too dependent on this and forgot to promote offline. Being into the online marketing world doesn’t necessarily mean that your marketing approaches are based on the internet and using conventional offline marketing techniques are no longer effective.

Generating Internet marketing leads using popular social media sites and search engines are excellent; however, they are vast amount of leads that are not reached out. In the online marketing world, you need to set offline strategies that would lead potential customers to your online marketing site to gather more information. Here are some strategies that you can use offline:

Use this wheel to create multiple outlets for your marketing message

Social Media Is all around you. Use this wheel to create multiple outlets for your marketing message

When you are done marketing with these people, extend it to your co-workers, neighbors and people you have interactions with on a day to day basis.  Ask them to help you spread the word with their online acquaintances.   Just remember that word of mouth is still effective and applying it to the people you know could generate leads for your offline business, online.

1. Initially start with individuals you know. Start with your Family and Friends. Your family members and friends are usually your potential customers. Don’t be afraid or embarrassed to tell them about the online business you do. You could actually call them and provide them information with regards to the business you offer. Ones that you meet in different places. You may actually join local clubs to help.

Step in front of existing traffic, rather than creating traffic from scratch.

All your contacts will add up

2. Get out from your Shell.  Don’t be afraid to meet new people. Make new acquaintances and make efforts to know new people. Initiate conversations and be friendly to people and groups in your area, from there; you could leave them calling cards, flyers and marketing materials that would give information regarding your online business. Just remember that you need to be visible in places  where most of the people can be found.
REMEMBER, it’s easier to “step in front” of traffic for your business, than to create it from scratch.

3. Be an expert on your own field. Conducting free seminars, forming local associations for people within your community, conducting free consultations, posting relevant articles on your local newspapers are great ways to inform a lot of people regarding the advantages that your online business could provide them. Make sure to give them an expression that you’re a specialist on your own field and the person that knows best about the business is you!

Create Strategic Partnerships.

Look for businesses that are within your niche market

4.Create Strategic Partnerships. Create a list of businesses within your community that would complement your business. For example, wedding planners always goes with caterers and photographers. Look for businesses that are within your niche market and create reciprocal and strategic relationships.

5. Utilizing Direct Response Technique. If you are not familiar with this marketing technique, you would actually need postcards and mailing lists. This would basically cause you more money considering the mailing and postage you have to pay.

6. Making Use of Print Advertisements. The usage of Print advertisements is the most conventional way to promote offline. You may actually print your online marketing site on t-shirts, giveaways, streamers and car stickers, to increase customer awareness. It is vital that your potential leads would see your print ad anywhere to increase recognition.

Lastly, check as well what your competitors are doing in the business. Mimic successful marketing techniques and learn from them.

TOP 17 LIST OF BUSINESS LEADERS for 2016

 

17 Highly  Successful Business Leaders To Follow in 2016

Here are the most influential business leaders of 2016.

#1. Marc Benioff

famous business leaders

Role: Founder, Chairman & CEO of Salesforce

Quote: You must always be able to predict what’s next and then have the flexibility to evolve.

Net worth: $3.8B

Birthplace: San Francisco, California

Degree: B.A. University of Southern California

Age: 51

Social Media: Twitter. LinkedIn.

#2. Jeff Bezos 

business team leader

Role: Founder, Chairman & CEO of Amazon

Quote: A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Net worth: $2.7B

Birthplace: Albuquerqe, New Mexico

Degree: B.S. Princeton University

Age: 52

Social Media: Twitter.

#3. Warren Buffett

business icon

Role: Chairman & CEO of Berkshire-Hathaway

Quote: It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

Net worth: $68.5B

Birthplace: Omaha, Nebraska

Degree: M.S. Columbia University

Age: 85

Social Media: Twitter.

#4. Brian Chesky

best business leaders to follow

Role: Co-Founder & CEO of Airbnb

Quote: If you want to create a great product, just focus on one person. Make that person have the most amazing experience ever.

Net worth: $3.3B

Birthplace: Niskayuna, New York

Degree: B.F.A. Rhode Island School of Design

Age: 34

Social Media: Twitter. LinkedIn.

#5. Tim Cook

famous business team leaders

Role: CEO of Apple

Quote: You can only do so many things great. Cast aside everything else.

Net worth: $785M

Birthplace: Mobile, Alabama

Degree: M.B.A. Duke University

Age: 55

Social Media: Twitter.

#6. Jack Dorsey

famous entrepreneurs 2016

Role: Co-Founder & CEO of Twitter and Square

Quote: My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

Net worth: $2.3B

Birthplace: St. Louis, Missouri

Age: 39

Social Media: Twitter.


#7. Reed Hastings

successful business leaders

Role: Co-Founder & CEO of Netflix

Quote: Stone Age. Bronze Age. Iron Age. We define entire epics of humanity by the technology they use.

Net worth: $1.72B

Birthplace: Boston, MA

Degree: M.S. Stanford University

Age: 55

Social Media: Twitter. LinkedIn.

#8. Marillyn Hewson 

women who are CEOs

Role: Chairman, President & CEO of Lockheed Martin

Quote: I like to know whether you’re the kind of person who can set priorities, take initiative and drive results right from the beginning.

Birthplace: Junction City, Kansas

Degree: M.A. University of Alabama

Age: 62

Social Media: LinkedIn.

#9. Travis Kalanick

famous entrepreneurs

Role: Founder & CEO of Uber

Quote: Uber is efficiency with elegance on top.

Net worth: $6B

Birthplace: Los Angeles, California

Degree: B.S. University of California, Los Angeles

Age: 39

Social Media: Twitter. LinkedIn.

#10. Jack Ma

business icons of 2016

Role: Founder & Chairman of Alibaba Group

Quote: You should learn from your competitor, but never copy.

Net worth: $24.1B

Birthplace: Hangzhou, Zhejiang, China

Degree: CEO Program. Cheung Kong Graduate School of Business (CKGSB)

Age: 51

#11. Charlie Munger

oldest business leaders

Role: Vice-Chairman of Berkshire-Hathaway

Quote: I constantly see people rise in life who are not the smartest, sometimes not even the most diligent, but they are learning machines.

Net worth: $1.32B

Birthplace: Omaha, Nebraska

Degree: J.D. Harvard University

Age: 92

#12. Elon Musk

inspiring business leaders

Role: CEO of SpaceX & Tesla Motors

Quote: I would like to die on Mars. Just not on impact.

Net worth: $14.2B

Birthplace: Pretoria, Transvaal, South Africa

Degree: B.S. University of Pennsylvania

Age: 44

Social Media: Twitter. LinkedIn.

#13. Larry Page

wealthiest business leaders

Role: CEO of Alphabet, Inc

Quote: My job as a leader is to make sure everybody in the company has great opportunities, that they feel they’re having a meaningful impact and are contributing to the good of society.

Net worth: $38B

Birthplace: East Lansing, Michigan

Degree: M.S. Stanford University

Age: 43

#14. Kevin Plank

top entrepreneurs

Role: Founder & CEO of Under Armour

Quote: Brand is not a product. It’s an idea. A theory. A meaning. It’s how you carry yourself.

Net worth: $3.9B

Birthplace: Kensington, Maryland

Degree: B.B.A. University of Maryland

Age: 43

#15. Sheryl Sandberg

female business leaders in tech

Role: COO of Facebook

Quote: The goal is to work toward a world where expectations are not set by the stereotypes that hold us back, but by our personal passion, talents and interests.

Net worth: $1.31B

Birthplace: Washington, D.C.

Degree: M.B.A. Harvard University

Age: 46

Social Media: Twitter. LinkedIn.

#16 Meg Whitman

most powerful women in business

Role: President & CEO of Hewlett-Packard

Quote: When people use your brand name as a verb, that is remarkable.

Net worth: $2.1B

Birthplace: Huntington, New York

Degree: M.B.A. Harvard University

Age: 59

Social Media: Twitter. LinkedIn.

#17. Mark Zuckerberg

Most famous entrepreneurs 2016

Role: Co-Founder & CEO of Facebook

Quote: A simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.

Net worth: $48.2B

Birthplace: White Plains, New York

Age: 31

Social Media: Facebook.

 

Thank you to: https://ambition.com/blog/entry/2016-5-12-business-team-leader-icons/
The original article appeared there in major form.

3 Ways to Generate Completely New Sales Leads

3 Ways to Generate Completely New Sales Leads

A successful business does not rest on its past laurels. As technology advances rapidly today, the business world is evolving with more and more players in the marketplace.

3 ideas to generate new leads

Sales lead generation

Hence, it is crucial for any business to generate completely new sales leads and hold on to current customers to survive; much less succeed in the market.

3 ways are suggested below to generate new sales leads that would allow an expansion of the business in accordance with the constant changes happening in the business world.

 1. Expand networking

Today’s businesses depend heavily on the latest technologies that bring on advanced applications and solutions that boost business in terms of image, sales and presence in the marketplace.

Need new ideas to generate new sales leads?

We give you 3 ideas on generating new sales leads

Business networking is crucial with an obvious consideration to the current communication technologies available. The right approach on the best business networking strategy or campaign can enlarge the clientele  base. This would involve considering other markets for different target audiences besides their own.  Successful business  networking involves time and effort as part of investment process and action plan.

Good relationships need to be established  by  being  well  prepared  to interact  with  others  which will provide opportunities to make the “sales pitch” rightly.

2. Using emails

Email can be used as a first contact strategy

If Using email, your first objective is to get it opened.

Emails are a powerful tool in generating new sales  leads.   Potential c u s t o m e r s can be identified through the email approach  when they like what is offered in a business email. Hence, the business email contents must be relevant to the targeted audience  regardless  of their  status  in society or industry.

It is important to follow potential prospects on their  Twitter  and  LinkedIn  communications through a possible subscription to the potential customers’ newsletters and RSS feeds. The email subject line needs to be interesting and captivating to cause a further read instead of being trashed. The contents must be straightforward in the first two sentences of any business email to compel the recipients to take further positive action towards the offer in the email.

The closure of any business email should have a direct call to action for a response to the company. This would be the start of a new sales lead for the initiative taken.

3. Enhancing Public Relations

New sales leads can be generated when there are good public relations (PR) established between the company and the targeted audiences. PR is crucial in building business awareness and brand power that can enhance the image of the company.

Excellent  editorial coverage from reputable and reliable sources can build the business credibility amongst consumers. However, this includes a genuine expertise in the subject matter with high quality products or services that would convince consumers to choose the particular brand and stay loyal for a long time.

Public relations can be improved through relevant press releases that must be furnished to the targeted audiences regularly. Current events and new business developments must be conveyed to the targeted audiences which include new bases.

Quality press releases will improve company image and brand that would attract new leads for sales. Hence, good public relations with quality press releases play an important role in generating new sales leads.

 

How Local Businesses Can Become Successful

How Local Businesses Can Become Successful

Tips and tricks of business

Discover the ins and outs many businesses already know

 

These days, more than 70% of the households in the United States use the internet when it comes to shopping for local products. This means that most of the clients looking for items online can be potential buyers in the future. With this fact, it is important for businesses to have active online presence so that they will be visible to as many clients as possible.

Local search by Mobile has exceeded 50% of search in 2014.

That means if you don't have a mobile version of your site, you are missing many visitors!

 

Entrepreneurs can make their local businesses successful if they have online visibility. With this, potential clients can easily search them for the products and services that they provide. As a result, local businesses tend to have better leverage than their competitors.

Aside from online visibility, it is also important for local entrepreneurs to list their business information in Google Maps or other online business directories. In most cases, potential clients look for contacts using online directories. Entrepreneurs who want their businesses to be successful should include their company information such as address, phone number, hours of operation as well as contact person.

It can be confusing with all the directories out there, but we can help too!

It can be confusing with all the directories out there, but we can help too!

Taking on online strategies to promote local business is very important. In fact, those who put effort in improving the online visibility of their business end up having increased traffic into their site as well as business establishment after a few months. Promoting business through online strategies is very important among local businesses today considering that the market competition is tough and that consumers are now be- coming more and more meticulous when it comes to choosing companies where they will buy the things that they need.

 

Using Contests to Generate Leads and Boost your Internet Marketing Site

Using Contests to Generate Leads and Boost your Internet Marketing Site

Improve your online results by adding contests to your marketing mix.

Improve your online results by adding contests to your marketing mix.

If you’re looking for fun and creative strategies for your online marketing business, you may try and hold a contest! There are a lot of reasons why we need to create promotional methods such as a contest. Regardless what the reason is, contests actually have the large percentage of getting viral and applies to any type of business whether it is online or offline. So, what things do you need to consider before conduct a contest? You could actually ask yourself what you want to achieve. Regardless of the goal, you should make sure that it would direct traffic to your website and create brand awareness.

1.    Set your Goals.  1Think about and  write down your main objective for the contest and set other minor goals as well.  You should actually ask yourself what you want to achieve. Regardless of the goal, you should make sure to include that it would direct traffic to your website and create brand awareness for you.

2.  Set Rules.Make rules that would complement your goals. Make sure it’s not complicated and is easy to understand. Take into consideration your goals for the contest as well the duration of your contest. A month long contest would be ample time to achieve these goals.
Set your goals to guide you in contest creation.
Create a contest that is interesting and
entertaining for customers and rewarding for you.

3.  Create a Landing Page for your Contest. With a landing page, you may introduce what the contest is, the duration, prizes and other valuable information. Make sure that you present it, designed to create interest, using this information to entice customers to join in on the fun and prizes.

4.  Offer inviting Prizes.  It would actually require a lot of money on your part or you could find sponsors that would shoulder the prizes for your contest.

The more time you can keep a visitor on your wite, the better your chance to make them a customer
Start building the relationship while
they are still on the site.

For the contest to be successful, offer irresistible worth and inviting prizes.

5.  Use Social Media to Promote Contest. The success of your contest basically relies on your promotional strategies. If you’re trying to generate leads and direct traffic to your site in a creative and fun way, you need to promote the contest in a classy way. Utilization of Social Media sites is a great way to do it!
Social networking sites such as Facebook and Twitter are excellent venues to promote your contest.

6.  Consolation Prizes.If you want to maintain the website traffic that you generate from your contest, can be offered consolation prizes right after the contest.  A contest within a contest of sorts.   Never stop providing your web site visitors valuable information, content and fun things to make them stay

Online sales can make things much easier financially.

Connect worldwide to customers via online

 

BONUS TIP:  Don’t forget other business people you know and trust.  Why not run a joint contest with prizes that complement each other?  It will broaden your appeal and markets to the customers of others, that you might never otherwise reach.

If this sounds like a lot to conquer, don’t forget, we can take care of this for you!

Call Corky for further info.
863-236-8193

PO Box 1813
Auburndale, FL  33823