It is a challenge to be a successful entrepreneur in today’s competitive business environment for any industry. However, there are many ways for an entrepreneur to enjoy success in the chosen business venture. Entrepreneurial success is based on many factors from innovative thinking to great execution. Below are 10 top ways to be a successful entrepreneur.


A successful entrepreneur must be full of passion about the business venture willing to make a lot of sacrifices. Passion is known to ignite others to succeed as a team. Customers are convinced about the business offerings when the entrepreneur is passionate about the business venture.


There are always opportunities for success in the business world. The entrepreneur must be alert to seize these opportunities that may include embracing new technologies and marketing strategies.


Every business comes with challenges and risks before the desired goals and outcomes can be achieved. It is important that aspiring successful entrepreneurs should enjoy the challenges that come their way as lessons and milestones along the way. It is important to keep a cool head when facing each challenge.


There is certainly no overnight success in any business venture. Time is required to establish the business via a good company image. This can only be achieved through consistent diligence exercised by the entrepreneur.


Self-confidence about personal capabilities in developing the business to greater heights of success is crucial. Sometimes gut instinct or sixth sense must be followed to enjoy bouts of success in building up the business.


It is crucial for entrepreneurs to be flexible in building their businesses. Such trait allows entrepreneurs to embrace better solutions and resources that benefit the business. However, entrepreneurs need to be alert to the constant changes happening around them and the economy that would affect their business success.


People are said to be the assets of any company. Good teamwork is crucial to the success of any business as the expansion of any business cannot depend on just one person.


The success of an entrepreneur stems from many factors which include amazing innovation that is flawlessly executed. Instead of overspending time and effort as well as rising costs on writing business plans, a smooth execution of any marketing plan is crucial.


A successful entrepreneur must exercise integrity to be reliable and trustworthy regardless of what is to be sold to consumers. As the saying goes, ‘Honesty is the best policy’ in establishing success for any business.


A truly successful entrepreneur would not hesitate to give back to the needy community generously. The community that benefits from the entrepreneur would be more willing to patronize the business while the entrepreneur earns credibility in the industry and the community.


Success is a very relative and elusive entity. A successful entrepreneur may be measured at different levels. Some measure success by the amount of money they acquire through their business while others esteem success through their rise in status in society and industry.




Top 3 Offline Marketing Techniques On A Budget

Top 3 Offline Marketing Techniques on a BudgetTop 3 Offline Marketing Techniques on a Budget


Top 3 Offline Marketing Techniques on a Budget

The Internet and modern technologies have totally transformed the business world today. However, some may be disgruntled about traditional marketing principles being sidelined with new practices such as search engine optimization.

But offline marketing techniques can come in handy and still be effective when used wisely without busting the budget.

1. Use Posters

It is unfortunate that many business owners are forsaking the use of posters, leaflets or flyers in their marketing actions with the emergence of new technologies that do not need to use paper. However, poster marketing can be a useful marketing approach with the myriad of professional printing services in town.

Printed matter is still desired as there are many consumers who would like to hold a piece of paper in their hand or a visual on the wall as a reminder. Professionally printed posters, leaflets and flyers can be very cost effective with a low printing cost for a large quantum.

Posters may end up in the bin or as litter but a 5% response from posters is likely to generate a huge profit over the small expense incurred. This is an effective marketing tool that can bring in a good ROI.

2. Vehicle advertisements

More and more creative marketing ideas are generated to boost any business brand. A lot of vehicles such as trailers, buses, taxis and even business vehicles are used to advertise some brands of products or services.

This is a low cost offline marketing technique as these adverts can be a long term option depending on the negotiations between both parties. Vehicle adverts are excellent in reaching a wider audience as the vehicles travel all over town. Motorists and passers-by are able to view the adverts on the vehicles on the road even if it is for a couple of seconds but that is enough to create an impression of the product, service or brand.

The most appropriate information with an attractive design in color can be very effective in catching the attention of consumers when these advertising vehicles pass by. They can be parked at targeted townships to generate brand awareness easily without paying a high advertisement cost as long as the road authorities and legislature permit such an approach.

Vehicle adverts are great for targeting the masses as these vehicles can travel across the country to create the impact.

3. Giveaways

Another proven offline marketing technique is the use of giveaways or freebies. Businesses with tangible goods can offer small sample products to boost the brand presence and increase awareness of the new product offerings. Once the consumers have tried the sample and like it, they are set to be loyal customers.

Businesses with intangible products such as services can offer discounts, promotional pricing and even freebies regardless of any relation to the business. Many companies give free balloons and toiletries with their company name and contact information that would help consumers make a call for further inquiries.

Consumers who receive these freebies are constantly reminded of the brand and products or services to pick up the phone for some business transaction.

We have a couple even BETTER ideas, but they integrate online and offline measures.  Give us a call to talk them over and see if they are right for your business.

How to GROW Your Local Business Using Online Methods!

How to GROW Your Local Business Using Online Methods!

Technology keeps progressing with more and more advanced features on the Internet to benefit almost any business regardless of size and establishment. It is very possible to grow a local business or an entrepreneur start up using online methods today and in fact a true necessity..


Small businesses today can compete with the industry giants through modern marketing strategies and campaigns. Their growth is exponential with a lower capital and investment approach. The Internet offers exciting host of social media platforms such as Facebook where trillions of members may prove to be potential customers for any business.

Local businesses may engage a myriad of online methods that include the latest powerful online tools to access hundreds of social media users in any locality regardless of distance, ethnicity and language.

Different companies employ different social media tools that can filter, sort and collate the right information that takes advantage of the best social media tools available for some benefits to any local business.

There is a plethora of online tools and effective techniques that a local business can take on through social media platforms.



Social network platforms today offer many avenues in group creation. It is crucial in starting relevant online local groups with some interesting topics or targeting a special niche to expand the clientele base. Social media sites such as Facebook, Linkedln, Flickr and Slideshare allow any business to create and manage relevant online local groups.

A local business can manipulate any social media platform to stimulate its members to be interested in its cause to promote its own image and increase its bottom line.



Local bloggers play an important role in growing any local business. There is a plethora of useful and effective tools like Bloglines, Place blogger and outside in that identify local bloggers in a community. These local bloggers may be enlisted to write positively on the local business with an impactful link back to their business blogs.

Local bloggers have the skills and wide network of followers to bring on benefits to a local business through their favorable blog comments on the business offerings and expertise. Their followers would be more swayed to check out the recommendation at the link provided in the blog posts. This creates the desired extra local exposure to boost the web presence of the business. Traditional media publications in a community can be effective, although the cost may be higher.



There are many relevant and useful social media tools such as ‘MeetUp’ to promote the local happenings in the neighborhood. The local business can tap on the membership base of these social media platforms that are cost effective approaches in growing a local business on the Internet.

The Twitter user group is growing in leaps and bounds to be an effective platform for promoting the local business offerings and expertise. This is a very popular, cost effective and sometimes frees advertisement that can create brand awareness. Such is the power of approaching the right social media platform today.

With the best of social media platforms, a local business can grow quickly locally and internationally.



 Chat up with us and see how we can help you with your business. We are dedicated to help improve your life and bring you a smile. Your worries are ours and needless to say, we will try our best to solve all your business problems. Consultations are free of charge so what are you waiting for?

And as we have announced, Corky Devendorf has now become our online editor.  If you need any help with your online marketing efforts, contact him for answers.  It’s free to talk it over!

His Cell is 863.236.9183
Contact him by email

Or by regular mail:
CFL Business Journal, Inc
Corky Devendorf, CEO
POB 1813
Auburndale, FL  33823



10 business tips for any restaurant

10 business tips for any restaurant

More and more consumers are opting for a restaurant meal over home cooked meals as the former is more convenient and affordable with a host of variety of dish choices. However, operating a restaurant is not easy with many factors of consideration in its modus operandi.

Listed below are 10 tips on how to improve a restaurant business to assist those who want to succeed in this industry.

1. Identify the market

Operating a restaurant business requires not only good culinary skills and customer service; the restaurant must also be rightly located to attract the right type of patrons. It is crucial for a restaurant owner or manager to identify the demographics before setting up the business in any neighborhood.

2. Identify the competition

Running a restaurant business will incur some competition in the marketplace. It is crucial to identify the competition in the same industry and neighborhood to rise above the competition. There may be many factors of consideration to improve the restaurant business  to  draw  customers  than  losing them to the competition.

3. Improving services

A service  business  such as  a  restaurant business  requires  the  best  of  customer services from kitchen staff at the back to the serving staff in the front. There should be proper training for all staff to ensure the best of customer services to delight the patrons for frequent returns.

4. Conducive environment

A successful restaurant business must be always clean and cozy for customers to enjoy their meal and time with their preferred company. The establishment must be well decorated to create a homey and comfortable atmosphere with class and elegance for a worthy meal.

Cleanliness of the restaurant is crucial to keep health authorities away. Customers will not return if the place is unhygienic in its environment.

5. Tasty food

This is a major draw factor to any restaurant where customers come because of the high quality of food offered. Prices may be higher, commensurate with quality.

profits and growth increase

Increase your profits and growth with these 10 tips for any restaurant

There may be slow days for a restaurant business; hence it is important to consider special offerings that would compel customers to come in to boost the bottom line instead of waiting for peak seasons.

8. Advertising

It is crucial to advertise and blow one’s own trumpet in promoting the restaurant. However, such advertising need not be expensive if properly handled.

9. Budget and cost management

Operating a restaurant is a heavy investment with   lots   of   supplies   and   perishable purchases.   Wise   management   of   the finances in every aspect would allow a bigger cash flow for a longer operation.

10. Constant improvement

One should not operate a restaurant business by resting on one’s own laurels. There must be a desire to improve the restaurant constantly as consumers today want variety and changes for a spark in their lives. This refers to meals outside the home.

9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

Small businesses used to struggle while  competing with the big boys in the industry. Not so today with the advent of the Internet and modern technologies. However, small businesses today can still apply simple local marketing ideas that are cost effective and impactful.

Below is a list of 9 local marketing ideas for small businesses without the Internet.

1. Businesses that sponsor local events are highly favored by the community

as they are seen as giving back to the community. Hence, a better brand image is developed and installed in the minds and hearts of potential prospects for the community.

Fundraising events, local festivals and local sports leagues can be sponsored in small capacities by small businesses to impact the community.

2. Networking event hosting

A small business can volunteer to host a networking event where relevant audience is invited to socialize at the gathering to create the right identity for the company.

Consumers,   suppliers,   retailers   and manufacturers meet up together to put a face  to the  name for better business relations.

3. Fish Bowl Leads

Small companies can take advantage of fish bowls card collection by putting one at their offices, showrooms and demos to offer a prize to the lucky participants who put in their business or calling cards.

The fish bowl opens up a world of potential leads for a small investment on the prizes to secure more prospects for the business.

4. Local restaurants collaborations

It is crucial to collaborate with popular restaurants in the neighborhood where some sponsorship can be worked out to benefit both parties. It can be a dish on the menu named after the business company to create more hype during dining moments by consumers.

 5 . N o n – p r o f i t a b l e o r g a n i z a t i o n collaborations

Businesses that work together with the local non-profitable organizations win the favor of the community as they practice giving back to the community. The company’s altruism in corporate social responsibility is admirable    to    open consumers’   hearts towards their products and services.


Many communities would like to secure a list of essential numbers of local services that would benefit the residents and shops in their neighborhood. Small business companies can participate by having their services listed besides the information on local services and contact points.

7 Yellow Pages

The traditional Yellow Pages advertisement approach still works in some smaller communities and for older generations that are not too IT savvy. Many consumers still keep a copy of the Yellow Pages directory for a quick reference on local services required.

But know your target audience.  Yellow pages DO NOT WORK for younger demographics.  They are simply doorstops or paperweights in many homes.


A billboard advert is very powerful when placed in a strategic location with a high traffic. Modern electronic billboards offer a cost effective advertising option to create brand presence for the company.


An expert in any field of service or product would make a great teacher or trainer for the community where accurate and relevant information is imparted in educating the right consumers for a particular business.

Such   involvement would   enhance   the company image as a market leader in its field.

7 Offline Marketing Ideas to Build Buzz for Your Business

7 Offline Marketing  Ideas to Build Buzz for Your Business

It  is  not  surprising  to  have  businesses clamoring for effective marketing tools and techniques to build their brand and image with the increasing competition today.

However,  businesses   should   consider o f f l i n e  m a r k e t i n g  a p p r o a c h e s  t o complement their efforts on online marketing. Below are 7 suggestions for offline marketing ideas to build buzz for any business worldwide.

 1. Article submissions to relevant publications

Trade journals and magazines are always in the hands of consumers, suppliers and retailers. Consumers reading these trade journals and magazines seek relevant and interesting articles on any product or service in the market to enhance their lifestyle or business ventures. Hence, companies that attempt to contribute interesting articles related to their business offerings to print publications  stand  a  higher  chance  of improving  their   brand   presence and company image.

Brand presence and company image through good quality articles published in reputed publications.

Employ many marketing tactics to spread your message.

They all add up to a good marketing campaign

 2. Mass media involvement

It is crucial for companies seeking a wider market  presence   to   reach  their targeted audience .    Securing interviews on mass media means such as radio, television and newspapers will create a greater awareness of the company and its authority in its respective industry.

3. Flyers, leaflets and brochures

Printed advertisements such as flyers, leaflets and brochures are one of the conventional offline marketing approaches in businesses. Such printed adverts can be more  effective  with  some  effort  in  call tracking, instead of  just  distributing  the printed matter and be done with the action hoping for the best outcome.

Flyers leaflets and brochures can provide supplemental assistance in securing new sales leads

Flyers leaflets and brochures can provide supplemental assistance in securing new sales leads


Tracking the success of  distributed  flyers, leaflets and brochures   with   call tracking  is  a  crucial marketing information for   the   company   to  determine   the effectiveness of this marketing option.



4. Direct mailing

Direct mailing is another old marketing strategy using the postal services available. This marketing approach can generate good leads and sales if the mails are well written with a personal touch. But honestly, be prepared for most of it to end up in the trash.  A good response in direct mail can be as little as 1 or 2%..

5. Sponsorships

Businesses   can   consider   sponsoring certain local events to create the desired buzz for their business. The local marathon or fundraiser event for a good cause would win the community’s and local authorities’ approval   for   the   business  Sponsoring  the  local  sports  team  with jerseys that have the company’s name on the back is effective in building brand presence as it shows the giving back by the company.

 6. Mailing personalized cards

Event or congratulatory cards can work wonders.

Consumers generally like a personal touch in life. Hence, it is important for business companies treat them more than clients and prospects. A personalized birthday card, holiday cards and special promotion cards mailed to the consumer can work wonders.

7. Advertising To Waiting Customers

The telephone is still one of the most effective offline marketing approaches in business. Customers who call in may be placed on hold; they can listen to the variety of promotions the company is offering or be educated about the company better through relevant information. Hence, the customers do not feel as bored and ignored waiting to be serviced over the phone and the company can advertise freely.

Offline Marketing Strategies to Improve Online Marketing Business

Offline Marketing Strategies to Improve Online Marketing Business

Use Offline Strategies to help your online business effortsOffline and online Marketing don’t have to be mutually exclusive 

Every internet marketer would exhaust all their efforts just to market their online marketing site to potential marketers. Email, Social Media and SEO are commonly utilized are tools to generate leads, however, that is not enough. You could actually direct potential customers to your online site using the offline method.

Optimize mobile

Ensure that your online site is optimized for mobile use. Most of the people spend more time using their mobiles phones. When- ever a customer sees your site on a mobile phone, you need to make sure your site is mobile compatible and not hard to view. Your brand name and services that your web site offers should be seen in just one glance considering the limited view those mobile.

phones have. You need to create an impression and impact to the customer viewing your site or else the customer will not visit anymore your site. Moreover, mobile internet marketing is rapidly taking over internet e commerce, currently generating sales up to 5 per cent higher. Utilize SMS as well; send text messages to your customers. You may do this for delivery notifications and marketing messages.

Business today requires a mobile website as well

Use Mobile and Gain Market Share

 Utilize Coupons

Sending coupons via the conventional mail could still be effective. You may make use of postcard services you can find online to make generic coupons for businesses and have it mailed to your customers.

This is particularly advantageous if you already have a list of online marketing customers mailing addresses.

Utilize Coupons

And remember, you can use digital coupons with mobile as well.

Smart Packaging

Invest time and money in your packaging. As an internet marketing shop, you actually reach your customer’s household. It would benefit you most if you make use of smart packaging. This simply means by putting your brand name and logo on your package. Utilize creative logos and make it visible on your package. You may also include call to action messages on your packaging such as Rate Product and Tell a Friend. You may also put your website on the packaging to direct customers to your online site. These things would actually provide valuable feedbacks and at the same time provide sales for your online business within the offline environment without shelling out much investment.




Make Video Responses in Your Blogs

If you are running a local business and you want to promote it, then there are many marketing strategies that you can use. Today, internet marketing strategies are very popular and one of the most widely used strategies is by establishing a blog. Making a blog allows you to provide important information to your clients. By starting a blog and putting relevant information in it, you give your clients an impression that you are an expert in your field. Having a blog does wonders for your local business and here are some of the ways on how you can use your blog to effectively promote your local business.

Instead of writing articles in your blog, you can create video responses or reviews to make your blog more interesting to your readers. If you are more unique contents in your blog, it will inspire more readers to visit your blog frequently. To improve the traffic on your site, you can also post your videos at or other video-sharing sites.

Add Your Blog To Blog Search Engines

Another way to effectively use your blogs to improve your local business is to make sure that you add them on blog search engines such as Google Blog Search and then use to let the other search engines know.

Blogging in order to promote your local business does not mean writing and posting articles. You can be creative by using video.  By doing that you can draw a lot of people into it so, you will be able to make sure the contents of your blogs come up at the top of the lists whenever a potential client searches for your content.

Be sure your blog is found on the search engines and directories

Be sure your blog is found on the search engines and directories