The REAL Value of a New Patient To Your Dental Practice | Compliments CFL Business Journal

The REAL Value of a New Patient.  It might just surprise you!

I created a new video explaining in dollars and cents, the value of a new patient to a dental practice. MDs might use this as well. It could help crystallize the numbers and whether it’s worth the effort to promote.  Remember there are two ways to see growth.  Expand your marketplace or increase your fees.

I expect it to be used in conjunction with our new promotions revolving around the bridal niche. To be announced soon.
Dentists will play a central role in it’s creation and it should provide some very good numbers for the growth of their practices.

Contact Corky if you have any questions and to see if your area is still available.


If you would like to try this our for yourself and use your actual numbers, please feel free to download this excel chart that I set up for you.  Download both Patient Value Worksheets Here!  No obligation.  No email capture either.  Just CALL ME if I can help!

1 Year projections of New Patients

5 & 10 Year projections of new patient’s value to your practice.

We have others, such as retail, rental, and legal.  Have special circumstances, contact Corky to see if he can set it up for your situation.

How to Make the Most of Online Reviews

How to Make the Most of Online Reviews

Online reviews are here to stay. Sites like Yelp, Angie’s List, and Google My Business offer consumers an easy way to share information about their experiences with local and online businesses. While sites like these were once fairly small, their use has become commonplace. In fact, about 88% of all consumers say they check online reviews before patronizing a business. Not only that, they tend to assign a high degree of credibility to what they read, trusting online reviews from strangers more than they would personal reviews from family and friends. What that means is that no business owner can afford to ignore online reviews. The way you react and respond to reviews can have a huge impact on the growth and success of your business.

Why you must respond to negative reviews

Do you take negative reviews personally? Sometimes business owners think that they’re taking the high ground when they ignore negative reviews, but doing so can be very costly. You might not be able to quantify the effects of ignoring those reviews. Let’s face it, no customer is going to call you and announce that he’s decided to give his business to your competitor – he’ll never show up, and you’ll never know. However, you must assume that a single unanswered negative review has the potential to drive 30 customers away from your door. Few businesses can afford to lose customers like that.

In case you think that I’m exaggerating, you should also know that studies show that “four out of five customers have changed a purchasing decision based on a negative review.” That doesn’t mean every customer will flee as a result of a negative review, but it does mean you can’t take the chance of assuming they won’t.

How to respond to negative reviews

Fortunately, there are a few simple steps you can take to respond to negative reviews and turn each one into a marketing opportunity.

1. Claim your pages on online review sites such as Yelp, Angie’s List, Google My Business, and any other relevant sites. Approximately 49% of businesses have not claimed their pages. That means they can’t respond, and they may also have pages that list inaccurate information. When you claim your page, make sure to check your name, address, phone number, website, hours of operation, menu, and any other relevant information.

2. Read all reviews and respond. Even if you have some old reviews on your page, it’s still a good idea to respond to them. You should apologize for the delay if a review has been there for a while. If an issue mentioned in a negative review has already been addressed, make sure to mention it.

3. Be polite. No matter how harsh the review, you won’t do yourself any favors if you sound defensive or angry when you respond. In fact, you can worsen the impact of a negative review if you fail to see it as the opportunity it is. Remember the old adage “The customer is always right” and respond as if you truly believe it. In the end, it doesn’t matter if you feel that a customer’s complaint is valid or not – you must act as if it is and respond accordingly.

4. Remedy the situation. If a customer had a bad experience with your product, offer to exchange or repair it. Restaurant owners should consider offering a discount or a free appetizer or dessert, and service providers may consider a discount or free do-over. Whatever you offer, make sure to follow through on it. You may not want to make these offers publicly. Instead, ask the reviewer to message you privately so you can take care of the problem offline.

5. Delegate responsibly. If you choose to delegate the responsibility of responding to reviews online to an employee, make sure that you are both on the same page about what qualifies as an appropriate response. If you routinely offer a complimentary appetizer at your restaurant to customers who have had an unsatisfactory experience, you don’t want your delegate to offer an entire meal instead. Set out clear guidelines that include the timeliness of responses, the tone to be used, and what you are willing to do to remedy a bad experience.

6. Respond quickly. You don’t want a negative review to sit out in plain sight with no response. That means monitoring your pages every day and responding to negative reviews within 24 hours – more quickly if possible.

7. Don’t ignore positive reviews. Just because negative reviews require a response doesn’t mean it’s a good idea to skip responding to the positive ones. Even a simple “Thank you” can go a long way toward making customers feel valued.

The benefits of responding

Responding to negative online reviews can have a big positive impact on your business. Word of mouth is hugely important. In fact, 74% of all consumers report that word of mouth is a key indicator of whether they will make a purchase from a business.

When it comes to your overall ratings on Yelp and other sites, they can have a direct impact on your bottom line. Businesses who increased their ratings by one star on Yelp experienced, on average, revenue growth of between eight and nine percent. That’s a significant increase.

The other thing about positive experiences on review sites is that they inspire sharing. 58% of all consumers say they share their positive experiences with companies and brands on social media. That can translate to significant free advertising for you. If you can turn a negative review around and reclaim a customer, they may tell their contacts about it. Considering that the average Facebook user has 338 contacts, it makes sense to consider what people are saying about you on social media when you decide how to respond to online reviews.

The bottom line is that word of mouth matters. The average internet user places a lot of importance on online reviews and comments, and you can’t afford to ignore them. When you respond in the right way, you have the opportunity to grow your business and increase revenue – and why wouldn’t you want to do that?

How to Create a Better Online Customer Experience

Working with your online customers by creating a relationship

It doesn’t matter what niche or industry you are in. Competition is part of the game, and if you’re dealing with customers online you might have to deal with competition that’s local as well as competitors from around the world. What that means is that providing a fantastic online customer experience is more important than ever before.

Here are some suggestions to help you ensure a smooth and enjoyable experience for your online customers.

Go Mobile Friendly

As of 2015, more online searches were conducted on mobile devices than on computers, a trend that is expected to continue into the foreseeable future. To give your customers a great mobile experience, you should pick a mobile responsive design for your website, and make sure that any emails you send out are optimized for mobile users. Some things to keep in mind for email include keeping your text in a single column and including alt tags for your images in case they don’t load properly.

Streamline the Navigation of Your Site

Bad or confusing site navigation is one of the most common reasons that web users hit the dreaded “back” button on their browser. The navigation for your website needs to be extremely user-friendly and intuitive. That means that your menu should appear either at the top of your home page or on right margin. Everything should be clearly labeled.

Other things to keep in mind are making it easy to return to your home page from anywhere on your site by making your logo a hyperlink back to your home page. You should also have a search option at the upper right-hand corner of your site, and contact information on the footer of every page.

Minimize Data Collection

When people sign up for your mailing list, how much information do you request? Research shows that every field you add to your opt-in form reduces your conversions by approximately 11%. If all you’re doing is collecting names for your mailing list, consider limiting your form to just an email address – or at most, an email address and a first name so you can personalize your emails.

Payment screens require additional information, but again, keep it to a minimum. If you don’t need a company name or an age, don’t ask for it. Stick to the basics and you’ll increase your conversions and sales.

Highlight Reviews and Testimonials

Research shows that an overwhelming majority of online consumers look at reviews before making a buying decision. Furthermore, even one negative review can be enough to change someone’s mind about buying a product or signing up for a service.

You can do a lot to ease customer doubts and overcome fears by linking to your review pages on sites like Yelp, Angie’s List, and Google My Business. Linking to off-site reviews is especially helpful because they are perceived as objective where customer testimonials on your website are not.

That said, it is also a good idea to include some testimonials or case studies on your site. People want to know that your company has helped people like them, and testimonials are a good way to demonstrate that to them.

Do A/B Testing

One mistake that a lot of companies make is not testing their websites and emails. The truth is that conversion is a science. There are many psychological factors that go into the buying decisions we make, including things like:

  • Color choices
  • Font choices
  • Page layout
  • Headlines
  • Graphics

A/B testing, which is also sometimes referred to as multivariate testing, can help you test out multiple options of every aspect of your website and marketing materials. Sometimes even a small change, such as switching a call to action button from red to green, can make a big difference in your conversions – and in how customers feel about your company.

Maintain an Active Social Media Presence

The days when companies can afford to ignore social media as a marketing tool have long since passed. With more than two billion social media users worldwide, you need to maintain some kind of social media presence to keep up with your competitors. Here are some things to keep in mind:

  • Choose the social media sites you use wisely based on your customer avatars or personas.
  • Don’t set up accounts that aren’t active. Any active account you have must feature regularly updated content.
  • Don’t post identical content across multiple platforms. Modify your content to fit the medium. For example, on Pinterest you might share an infographic with a link back to your blog. On Twitter, a link to your blog with a few well-chosen hashtags is the way to go.
  • Monitor your comments and reply to them as needed. The people who follow your company on social media want to feel valued.

Manage Your Online Reputation

What are you doing to manage your online reputation? Your reputation is the sum total of everything that is said about you online, including what’s on your website as well as:

  • What you post on social media
  • Social mentions, including mentions that are made on sites where you don’t maintain an active presence
  • Online reviews
  • Online listings

Everything you say and do online is part of your online reputation. To manage it effectively, you need to:

  • Maintain a consistent tone and brand image across all online media
  • Respond quickly and professionally to customer service requests
  • Deal with negative reviews in a calm way that mitigates bad experiences and turns them into positives
  • Makes customers feel engaged and valued

If you do all of these things, the image you project will be consistent and an accurate reflection of your brand.

Provide Great Customer Service

Finally, and perhaps most importantly, you need to provide excellent customer service everywhere your customers find you online. That means having clear help links on your website, a well-thought-out FAQ page, and contact information that’s easy to find. It also means integrating your customer service with your social media presence so that customers who ask questions receive quick and accurate responses that help them resolve issues.

Providing a great user experience online doesn’t have to be complicated, but you do need to make a real effort to coordinate everything you do so that wherever customers encounter you or your brand, they leave satisfied.

8 Great Absolutely Free Marketing Tools Every Local Business Owner Needs

8 Great Absolutely Free Marketing Tools Every Local Business Owner Needs

When you own a small business, it can be extremely challenging to find money in your budget for marketing. The good news is that there are plenty of free tools out there that you can use to boost your marketing efforts without spending any money. If you use these you can free up money in your budget to place targeted ads on social media, or even compete for some choice keywords on Google.

With that in mind, here are the top eight free marketing tools available, along with some tips about how to use them.

Open Site Explorer

Open Site Explorer is a free tool that can help you build a killer link profile to boost your SEO. When Google ranks websites, off-site SEO – meaning the sites that link back to you – are even more important than your use of keywords.

Here’s what you can do with Open Site Explorer:

1. Do an analysis of your existing backlinks to make sure they all work.

2. Analyze your competitors’ backlinks to see where you might be missing out on opportunities.

3. Contact sites that are linking to your competitors but not to you to see if you can build new links with them.

Link building can be a painstaking and slow process, but this simple tool can help you build links quickly – but in a way that is still organic and unlikely to subject you to any penalties from Google.

Portent’s Title Generator

Coming up with fresh and compelling titles for your blog posts, articles, and other content can be a real challenge. There’s plenty of research to support the idea that having a great title is half the battle when it comes to generating clicks, so why not have a little fun with it. Portent’s Title Generator lets you:

1. Enter a topic

2. Play around with suggested titles based on what you enter

3. Choose the title that’s the most likely to get you the traffic you want

If you want to increase your clicks and conversions, having compelling and irresistible titles is a key step in the process. This tool can help you take your titles from drab to dazzling.

SEO Goes into a website

Moz Local: Check Listing

Did you know that when it comes to local SEO, one of the most important things you can to is to standardize the listings of your name, address, and phone number (also known as NAP listings)? The reason is that inconsistent listings can dilute your online presence. Keeping track of all those listings can be a pain, but the Moz Local: Check Listing tools makes it easy for you to:

1. Generate a comprehensive list of your NAP listings

2. Compare your listings to make sure they are consistent

3. Use what you find to correct any mistakes and consolidate your online presence

It might seem like a simple thing, but standardizing your NAP listings can have an immediate impact on your local search rank – and that can make a huge difference in your sales.

While backlinks are a very important part of any company’s SEO strategy, it would be a mistake to ignore your choice of keywords as a component of your search ranking. If you want to get an idea of the best keywords to use on a variety of websites, consider using, which lets you:

1. Enter keywords and topics

2. Get a list of popular keywords on popular sites including YouTube and Fiverr

3. Pay for more comprehensive suggestions, including high-value, long-tail keywords

There are other keywords tools out there, but the real benefit of this one is that it gives you keywords targeted by site – something that can be extremely valuable when it comes to fine-tuning your marketing.

Screaming Frog

Performing a full audit of your website can be an enormous hassle, but Screaming Frog makes it easy. You can use this free tool to:

1. Identify and fix broken links on up to 500 pages

2. Audit redirects

3. Find duplicate content so you can rewrite it as needed

4. Check your page titles and meta data to make sure they are optimized

A site audit might take days, but Screaming Frog can help you shortcut the process and hone in on the areas that need to be fixed.


Going through your website to look for duplicate content can be time-consuming. However, it is extremely important if you want to avoid getting penalized by Google. Double-checking is especially important if you think someone responsible for the content on your site has been spinning content found elsewhere. Siteliner allows you to check for all of the following:

1. Duplicate content, common content, and unique content

2. Average page size, load time, and the number of words per page

3. Internal and external links

4. Text to HTML ratio

Because it is so versatile, this tool is a huge boon for business owners with limited marketing resources. There is a limit on the number of pages you can crawl, but most small businesses will be able to get everything they need with the free version of this tool.

Answer the Public

Do you know which topics your customers (and potential customers) are most interested in reading about? If not, the Answer the Public free tool is a good one for you to try. It provides small businesses with a quick and easy way to dial into what’s got people talking in their industry or niche. It tells you:

1. Which topics are generating the most interest online

2. Which questions people are asking the most frequently

You can use this information to figure out which topics to write about on your blog or address in your social media posts.

Facebook Audience Insights

If you’re using Facebook and not making use of Facebook Audience Insights, you’re losing out on a fantastic free tool that can help you maximize the time (and money) you spend on Facebook. This tool lets you take a deep dive into your audience’s demographics. You can learn:

1. Who your audience is, including their average age, gender distribution and more

2. Which posts they read the most frequently

3. Which topics are the most likely to interest them

Reviewing the traffic on your Facebook posts can help you figure out which content to post in the future for maximum engagement and conversion.

These eight tools can help you make the most of your marketing without increasing your budget.

Aren’t Computers wonderful!?!

Just to show you we are human too, our site went down and had to be reconstructed from backup.  (Fortunately, we had one!! Does your site have a backup?)

Hence the dates listed won’t make as much sense as they should.  IT reads July 2014 for the April May editions!

We took the opportunity to put it in a better format for the readership anyway.  The previous magazine plugin wasn’t one, with which we were delighted, let’s say.  Live and learn, I guess.  So if you are scratching your head about this as a few emails have suggested, that is why.

We thank you for being attentive and will get back to providing you the most informative  marketing seminar online.

If you have questions, we also now have an expert on staff.  ( See our announcement post) Corky Devendorf was a contributor, but we couldn’t talk him into working with us consistently until now.  So shoot us your questions, comments and ideas.  See if you can stump Corky?

A-Z of Increasing Your Online Marketing ROI

 A – Affiliate Marketing

Merchant products are promoted on 3rd party (affiliate) websites. When visitors click through from the affiliate site to the merchant site and make a purchase then an agreed fee is paid to the affiliate.

If you advertise your products online, affiliate marketing is an efficient way to generate additional business. It is a cost effective form of advertising for merchants, and a simple way for affiliates to earn revenue from their website.

B – Banner Advertising

Banner advertising generally has a low response rate, often yielding about 2 visitors per thousand banner impressions. Despite the relatively poor value of banners for driving traffic, banner advertising can be particular useful in certain circumstances such as raising brand awareness.

C – Categorise

Structuring your site well can be worth its weight in gold, not just to
users of your site, but also to search engines. A well structured site
in terms of infrastructure (i.e. directory structure, page naming
convention) will not only tell your visitor what the page is about
quickly, but also provide the search engines with an idea of what the
page is about before it is indexed.

D – Differentiation

A unique Marketing Campaign that allows a company and/or its products and services to stand out from its competitors. Having a niche product or service makes the job of marketing your product or service much easier. If your service is not unique, it is often possible to identify a ‘unique selling point’ of your product or service.

Focus on your unique selling points, those products or services that differentiate you from your competitors, and ensure you portray these to your potential customers.

There are many aspects that can make you similar to your competitors, so ensure your unique selling point is clear to your customers. This can make a significant difference between success and failure.

E – E-Mail Marketing

Using e-mail as a means of communicating commercial messages to an audience (Direct Marketing) can be a profitable addition to your marketing strategy.

This could take many forms:

  • Targeting your existing client base with additional services or products.
  • Targeting your existing client base with the purpose of enhancing the relationship of a client with its current or old customers and to encourage customer loyalty and repeat business.
  • Targeting your existing client base with the purpose of selling 3rd party products for a fee.
  • Purchasing a list of client email addresses for the purpose of marketing your products to a new client audience.
  • Adding your advertisements to e-mails sent by other companies to their client base and marketing your products to a new audience.

Direct marketing is popular with companies online as it is:

LOW COST : Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage.

IMMEDIATE : It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.

TRACKABLE : It is easy to track. An advertiser can track hits, conversions and rise in sales. Real-time.

FAR REACHING: Direct marketing can reach substantial numbers of e-mail subscribers who have opted-in (consented) to receive e-mail communications on subjects of interest to them.

F – Focus

Keep it relevant! There is no point spending hundreds or thousands of pounds on advertising on your site, and then sending a potential customer to a non-related “landing page”. There are two scenarios as regards online marketing where this is especially true, namely

  • PPC advertising – Send your customers through to a targeted page. Many companies send clients through to the homepage, or worse, a non related page to what the term is. By sending potential customers through to a relevant page, you reduce the number of clicks required to find the product, at the same time reducing the number of exit points, which have the effect of making the money spent on sending the client to the site redundant.
  • Affiliate Marketing – These days may clients are using companies such as Tradedoubler and Miva to drive traffic to their site. However, the number of times I have seen companies use the extra functionality such as product feeds that these Affiliate Marketing companies provide, and then under utilise them is staggering. By again targeting the users directly to the product/service they are searching for you are reducing the chances of the customer leaving the site before he/she has even viewed your product.

G – Gift Vouchers

Gift vouchers can be a good way of influencing users to your site to buy a product/service. Gift vouchers can be a very good way of building up customer loyalty to both your products and your brand, ensuring long term those customers keep coming back to your site and purchasing your products/services

H – High earners vs Low returners

Differentiating what products/services offer the highest return on
investment is often one of the best ways of increasing your bottom line, and as a result your return on investment (ROI). This may sound like common sense, however many companies overlook this, and continue offering products or services that never make any positive ROI.

The same applies to search engine marketing as a whole. For example, If you have a pay-per-click campaign, and are using very generic terms, you may find by tweaking the terms, and making these more specific, you decrease the amount you are spending on your PPC campaign, and increase your ROI as a result.

I – Informative

Having a site that is informative, interesting and unique is one of the
best ways of keeping visitors coming back to your site, whether they be human or robots. Visitor loyalty is invaluable. This can be achieved via a number of ways whether it be a niche product, well written technical articles, your companies own PR or even just something that is just unique, funny or controversial.

J – Just keep it simple

Over complicating the conversion process is often the biggest barrier to obtaining a successful sale. Many companies place barriers in the way, giving customers more reasons to pull out of a sale before completion, whether it is up-selling, over zealous data capture, or an inaccessible website.

A recent client’s buying process involved 10 clicks from site entry to sale completion. By reducing the number of clicks required to complete the sale from 10 to 6, sales increased by 400%. This involved streamlining the buying process, ensuring that the customer completed in as little time as possible.

In the modern era, time is money. Therefore time can be expensive so keep the time required to make a purchase to a minimum.

K – Keywords

Research thoroughly the keywords that your website can realistically be ranked for. If you have a new website in a highly competitive market then ranking naturally for the major terms will be close to impossible, so consider less competitive and more targeted terms.

Higher levels of visitors do not necessarily mean an increase in sales. A more focused set of keywords may mean lower traffic but the quality of the traffic can lead to a better ROI.

L – Landing Pages

This is another asset of search engine marketers that is either
over-optimised for search engines or under-utilised for visitors. Both can
have a detrimental effect on sales conversions and ultimately your ROI.
If you are using landing pages for any of your online
advertising/marketing, it is highly advisable to keep these landing
pages tailored to their requirement. You will find that by sending
potential customers directly to the area/product they are looking for,
you will significantly increase your sales as a result, and ultimately
your ROI.

M – Mod Rewrite

A Mod Rewrite engine is a piece of web server software used to modify URLs, for the purpose of making your dynamic URLs more user friendly to customers and search engines.
A rewritten URL is easier to use if it is short but descriptive. The URL should have some text describing the content, but should not be too long.

N – Navigation

Good navigation structure is an essential ingredient for any successful web site. If visitors find your navigation confusing or overly complicated then they will simply give up and look for another website offering the same products or service. E-Gain New Media work on the basis of a three click rule. In other words, try to keep any customer focussed page within three clicks of your homepage.

Navigation on a page should be clear, concise and relevant. Many a potential client has been put off a sale by entering a page and then exiting the site completely once they find out the page is not relevant to what they are looking for.

O – Online Marketing

Online marketing is a term that encompasses several methods to raise awareness of your web site and increase sales. These methods can include either, or a combination of banner advertising, e-mail marketing, search engine optimisation or Pay-Per-Click. These technologies used together or alone, can, if thoroughly researched and implemented signicantly increase relevant traffic, customers and ROI.

P – Press Releases

Press Releases as a medium for generating new traffic and customers are
often overlooked in favour of other aspects of search engine marketing
such as SEO and Affiliate Marketing. However press releases are an
excellent way of building up an online brand, whilst at the same time
generating both significant traffic, linkage and custom to your

Developing your press releases should be the first step, ensuring that your content is clear, concise and unique. Branding your article is nearly as important as the content, make sure you get your sales message across in the article, and use the various sources of syndication available on the web (such as PRWeb, Newsisfree, to target your article to the applicable sources.

Q – Questionnaire

Questionnaires can be a good way of gauging customer perception.
Customers are often the biggest critics and the best testers. Involve
Customer’s views of your website, and harness both
suggestions and criticisms of the site. Integration of the best of
these into your website, can be a good way of evolving your website,
into a user friendly and ultimately profitable website. One of the best
examples of this is Amazon, once known as the biggest online retailer
to not make a profit, and now turning over millions of pounds profit as
well as being one of the brand leaders in e-tailing.

R – Customer Retention

Many companies overlook the value of customer loyalty when selling on
the Internet, focusing on new customer acquisition instead, and trying
to extract every last cent from that client. This however can be
detrimental to a business long term, as the cost of acquiring a new
customer is often much higher than keeping an existing customer.

There is a saying – “It is seven times harder to get a new customer
than it is to retain a current customer”. This is especially true when it
comes to E-Commerce/E-Services, when many avenues of customer
acquisition such as PPC, Affiliate Marketing and the like may involve
significant effort and funding in order to generate new customers.

This is not to say that new customer acquisition should be ignored, just
that by focusing on what you already have, you can increase your profits

S – Search Engine Marketing (SEM)

A set of marketing methods aimed at increasing the visibility of a website in search engine results pages (SERPs). The three main methods are:

  • Search engine optimization – Improving rankings for relevant keywords in search results by changing the website structure, and content so that the website can be better understood by the search engines.
  • Search engine advertising – Paying the search engines for a guaranteed high ranking or for an advert to be displayed prominently beside the natural results (commonly known as pay per click advertising).
  • Paid inclusion – Paying the search engines for a guarantee that the website is included in their natural search index.

Search engine marketing companies are experts who explore the weaknesses and strengths in the methods and individual products to find the best way to promote a particular website on the search engines.

T – Targeting

A set of methods such as content matching or profiling aimed at delivering a marketing campaign that targets the individual interests of a specific user base. By targeting your campaign you can increase the quality of leads and increase your return on investment.

This is particular useful when planning your affiliate marketing, pay-per-click strategies or email marketing campaigns, as knowing your demographics means you are more likely to convert a higher percentage of your targeted audience.

U – User tracking

Do you know where customers drop out during the conversion process? You would be surprised at how many companies are not aware of exactly where they are losing customers, and therefore they do not fix a problem that is potentially the difference between success and failure. Knowledge is Power, no decision can be made without sound knowledge, and as such the more knowledge you have of your customers and their behaviour, the better armed you are to ensure that these customers convert to sales.

There are various log analysis software packages available such as Clicktracks and Google Analytics that will perform these functions. Use the tools at your disposal, and ensure that the path from entry to conversion is a quick, sleek and ultimately easy process for your customer to make.

V – Value for Money

You don’t have to have the lowest prices or the next ‘must have’ item, however, providing there is a reasonable compromise between the two, then you have a potentially saleable product. Generally customers purchasing products will pay a premium for that little extra service such as better, quicker delivery arrangements or extended product guarantees.

It is therefore possible to tip the balance towards your product, by including these types of ‘value-adds’ as part of your product. If visitors think they are getting a better priced deal in comparison with your competitors, then they are more likely to buy.

At the end of the day, everyone likes a bargain. If a customer feels like they are getting a good quality product at a good price, then they are more likely to choose you over your competitors and thus increase your return on investment as a direct result.

W – Word of Mouth

Propagation of a brand, through human interaction. This can include personal emails, forums, blogs and personal web pages. Referrals from a third party are often far more likely to convert than referrals from any other type of referral.

In terms of Online Marketing, conversions from ‘online word of mouth sources’ are invaluable, due to the limited effort and cost required in order to generate new business.

X – XML Feeds

If you sell products online then XML Feeds are a must. By creating an XML feed of your products you can market your goods using services such as Froogle, Google Base, Yahoo shopping, Shopzilla and more. Other feed marketing services such as RSS and podcasting are becoming more and more popular, and these markets are expected to grow significantly over the next couple of years as the use of RSS as a medium for advertising increases.

Y – Yes, Yes, Yes

Imagine going to a holiday site and seeing the description
‘Surrounded by golden white beaches’ or ‘set in an acre of dense forest woodland’. Straight away your customer can imagine themself there.

By putting a positive focus on the products or services you sell, you
can create a positive impression.. By portraying a positive impression of your wares, you are already creating a favourable impression with your customers, and as a result, you may find a significant increase in conversions.

Z – Zine or E-Zine

A part-promotional, part-informational newsletter or magazine distributed over the Internet via E-mail, or a web site that contains regularly updated articles, advertising and other components of a magazine.

Peter Young – Online Marketing Consultant with E-Gain New Media [] offering website design [], search engine optimisation – SEO [], PPC management and online marketing consultancy.


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Fantastic Tip for Improving Your Mobile Marketing Campaign


 Fantastic Tip for Improving Your Mobile Marketing Campaign


It is important to keep the access always open to all technology users. SMS messaging can be part of an effective mobile marketing campaign although there are certain criteria to be adhered to for a greater success.

An extensive market research is helpful to analyze the targeted demographics before investing heavily into a mobile marketing campaign. Reaching out to prospects is easy when their mode of communication is identified.

Great deals!

An effective mobile marketing campaign involves special deals and promotions that offer potential savings to the consumers. This is part and parcel of soliciting subscriptions in any mobile marketing campaign. These special deals can be mentioned in various forms of advertisements, on the web business site and on social network communities where web consumers visit often. A good promotion of special offerings keeps the consumers informed of great deals and savings which would compel

Modern businesses today are discovering the benefits of mobile marketing. It is a cost effective advertising tool to reach a larger targeted audience. Business companies that are keen to be ahead of their competitors would do well by applying some relevant tips in improving their mobile marketing campaigns.

Great TIPS!

Mobile marketing uses excellent tools and techniques from the latest resources and technology to boost up the business profits. Modern consumers use their hand phones to check mail, communicate and download a host of applications for information and entertainment.

The rampant usage of social media and networking becomes a potential area for positioning the business and kick starting or expanding your mobile marketing campaigns.  It is crucial to be clearly visible as a market leader in the industry to your target market.

A successful mobile marketing campaign requires a reliable and experienced expert or service provider in the market with a proven track record.  Some may recommend cheap mobile marketing campaigns without deeper considerations of the impact on the business.

A mobile marketing campaign’s success is not measured by the increased quantum of new sales alone; the effective longevity of the marketing campaign is important before new campaigns can be enjoyed.

Step By Step!

A successful mobile marketing campaign is developed step by step with a phase by phase implementation to allow incorporation of newer and more effective technologies, resources and trends. The network can be expanded slowly through proper social interaction using the available tools in the market. As Internet navigation is more difficult on a mobile device, it is better to implement an easy-to-use mobile marketing campaign.

Any successful mobile marketing venture or campaign must be clearly worked out to note the final outcomes. The first few stages should involve the campaign objectives and goals while the tools and resources to be used can be identified later.

Wider scope!

A mobile marketing campaign can be enhanced by the mobile content available on multiple mobile platforms that users have today. These include smart phones, iPad, computers and other wireless electronic devices and gadgets. Scripting programs must be compatible with a plethora of modern electronic devices for a higher ROI.


How to GROW Your Local Business Using Online Methods!

How to GROW Your Local Business Using Online Methods!

Technology keeps progressing with more and more advanced features on the Internet to benefit almost any business regardless of size and establishment. It is very possible to grow a local business or an entrepreneur start up using online methods today and in fact a true necessity..


Small businesses today can compete with the industry giants through modern marketing strategies and campaigns. Their growth is exponential with a lower capital and investment approach. The Internet offers exciting host of social media platforms such as Facebook where trillions of members may prove to be potential customers for any business.

Local businesses may engage a myriad of online methods that include the latest powerful online tools to access hundreds of social media users in any locality regardless of distance, ethnicity and language.

Different companies employ different social media tools that can filter, sort and collate the right information that takes advantage of the best social media tools available for some benefits to any local business.

There is a plethora of online tools and effective techniques that a local business can take on through social media platforms.



Social network platforms today offer many avenues in group creation. It is crucial in starting relevant online local groups with some interesting topics or targeting a special niche to expand the clientele base. Social media sites such as Facebook, Linkedln, Flickr and Slideshare allow any business to create and manage relevant online local groups.

A local business can manipulate any social media platform to stimulate its members to be interested in its cause to promote its own image and increase its bottom line.



Local bloggers play an important role in growing any local business. There is a plethora of useful and effective tools like Bloglines, Place blogger and outside in that identify local bloggers in a community. These local bloggers may be enlisted to write positively on the local business with an impactful link back to their business blogs.

Local bloggers have the skills and wide network of followers to bring on benefits to a local business through their favorable blog comments on the business offerings and expertise. Their followers would be more swayed to check out the recommendation at the link provided in the blog posts. This creates the desired extra local exposure to boost the web presence of the business. Traditional media publications in a community can be effective, although the cost may be higher.



There are many relevant and useful social media tools such as ‘MeetUp’ to promote the local happenings in the neighborhood. The local business can tap on the membership base of these social media platforms that are cost effective approaches in growing a local business on the Internet.

The Twitter user group is growing in leaps and bounds to be an effective platform for promoting the local business offerings and expertise. This is a very popular, cost effective and sometimes frees advertisement that can create brand awareness. Such is the power of approaching the right social media platform today.

With the best of social media platforms, a local business can grow quickly locally and internationally.

Generating Leads – Marketing Your Offline Business, Online

Generating Leads – Marketing Your Offline Business, Online

Create alternative streams of income

Marketing Your Offline Business

The popularity of social media has skyrocketed rapidly. However, most of online marketers are too dependent on this and forgot to promote offline. Being into the online marketing world doesn’t necessarily mean that your marketing approaches are based on the internet and using conventional offline marketing techniques are no longer effective.

Generating Internet marketing leads using popular social media sites and search engines are excellent; however, they are vast amount of leads that are not reached out. In the online marketing world, you need to set offline strategies that would lead potential customers to your online marketing site to gather more information. Here are some strategies that you can use offline:

Use this wheel to create multiple outlets for your marketing message

Social Media Is all around you. Use this wheel to create multiple outlets for your marketing message

When you are done marketing with these people, extend it to your co-workers, neighbors and people you have interactions with on a day to day basis.  Ask them to help you spread the word with their online acquaintances.   Just remember that word of mouth is still effective and applying it to the people you know could generate leads for your offline business, online.

1. Initially start with individuals you know. Start with your Family and Friends. Your family members and friends are usually your potential customers. Don’t be afraid or embarrassed to tell them about the online business you do. You could actually call them and provide them information with regards to the business you offer. Ones that you meet in different places. You may actually join local clubs to help.

Step in front of existing traffic, rather than creating traffic from scratch.

All your contacts will add up

2. Get out from your Shell.  Don’t be afraid to meet new people. Make new acquaintances and make efforts to know new people. Initiate conversations and be friendly to people and groups in your area, from there; you could leave them calling cards, flyers and marketing materials that would give information regarding your online business. Just remember that you need to be visible in places  where most of the people can be found.
REMEMBER, it’s easier to “step in front” of traffic for your business, than to create it from scratch.

3. Be an expert on your own field. Conducting free seminars, forming local associations for people within your community, conducting free consultations, posting relevant articles on your local newspapers are great ways to inform a lot of people regarding the advantages that your online business could provide them. Make sure to give them an expression that you’re a specialist on your own field and the person that knows best about the business is you!

Create Strategic Partnerships.

Look for businesses that are within your niche market

4.Create Strategic Partnerships. Create a list of businesses within your community that would complement your business. For example, wedding planners always goes with caterers and photographers. Look for businesses that are within your niche market and create reciprocal and strategic relationships.

5. Utilizing Direct Response Technique. If you are not familiar with this marketing technique, you would actually need postcards and mailing lists. This would basically cause you more money considering the mailing and postage you have to pay.

6. Making Use of Print Advertisements. The usage of Print advertisements is the most conventional way to promote offline. You may actually print your online marketing site on t-shirts, giveaways, streamers and car stickers, to increase customer awareness. It is vital that your potential leads would see your print ad anywhere to increase recognition.

Lastly, check as well what your competitors are doing in the business. Mimic successful marketing techniques and learn from them.