The REAL Value of a New Patient To Your Dental Practice | Compliments CFL Business Journal

The REAL Value of a New Patient.  It might just surprise you!

I created a new video explaining in dollars and cents, the value of a new patient to a dental practice. MDs might use this as well. It could help crystallize the numbers and whether it’s worth the effort to promote.  Remember there are two ways to see growth.  Expand your marketplace or increase your fees.

I expect it to be used in conjunction with our new promotions revolving around the bridal niche. To be announced soon.
Dentists will play a central role in it’s creation and it should provide some very good numbers for the growth of their practices.

Contact Corky if you have any questions and to see if your area is still available.

 

If you would like to try this our for yourself and use your actual numbers, please feel free to download this excel chart that I set up for you.  Download both Patient Value Worksheets Here!  No obligation.  No email capture either.  Just CALL ME if I can help!

1 Year projections of New Patients

5 & 10 Year projections of new patient’s value to your practice.

We have others, such as retail, rental, and legal.  Have special circumstances, contact Corky to see if he can set it up for your situation.

The 10 Best Ways to Generate Leads on Facebook

The Top 10 Best Ways to Generate Leads on Facebook

Social media site Facebook started off as a way for college students to connect with one another. Since its fairly humble beginnings in a Harvard dorm room, it has grown into a global phenomenon. With over 1.13 billion daily users, it is the world’s largest and most highly-trafficked social media sites. And while it was originally intended only for personal use, it has also become a marketing powerhouse for the businesses who use it. In fact, there are very few businesses that can afford to ignore Facebook as a way of reaching potential customers.

One of the most effective ways to put Facebook to work for your business is to use it to generate leads. Lead generation – attracting new customers – is an expensive and time-consuming thing. The benefit of using social media for lead generation is that it is relatively inexpensive. If you do a good job of creating valuable and shareable content, it can be an incredibly powerful tool when it comes to growing your business.

With that in mind, here are ten ideas you can use to turn your Facebook posts into lead generation tools.

1. Share your blog posts on Facebook. You don’t have to share every post, but it is a very good idea to share those posts that have done the best job of generating leads for you. Check your blog stats and then schedule the posts that are performing for posting on Facebook. Research shows that blog posts that lead off with an anchor text call to action tend to generate as much as 93% more leads than blog posts without one, so keep that in mind.

2. Post a direct link to your landing page. There’s nothing wrong with keeping things simple. If you’ve got a great looking landing page, use a graphic from it and post it with a lead-in that touts what you have to offer. You’ll be surprised by how many leads you can generate with this simple strategy.

get the most results with facebook marketing

3. Facebook’s algorithms are changing all the time. One of the things that has changed is that videos are given preferred status and can generate 135% greater organic reach than photos or other content. Instead of simply posting a link, try embedding a video instead. If you’ve already got a video on your landing page you can use that, or you might consider creating a unique video just for Facebook users.

4. If you haven’t tried Facebook Live, the social media site’s new live video option, now is the time to start. Live videos tend to get a great deal of engagement. Facebook’s initial trial run revealed that live videos got approximately 10 times more comments that regular videos. Another benefit of live video is that it is meant to be spontaneous. You can shoot a live video on a shoestring budget, and you don’t have to worry about scripting it. You can even solicit comments and questions from viewers, which makes it a great way to keep people engaged and interested.

5. Take advantage of the new Facebook Call to Action button. Did you know that you can now include a call to action right at the top of your Facebook page, just underneath your cover photo? Many companies are using the new CTA and finding that it helps with lead generation by making it very easy for new followers to respond to your CTA.

6. Pin your lead generation posts to the top of your Timeline. This is an extremely simple, free strategy that you can use to make sure your lead gen posts don’t get lost when you post new content. Obviously every post you put up can’t be a direct marketing appeal, but you can simply choose the “Pin this Post” option to keep your lead gen visible at all time. It’s a good idea to update it regularly so that people don’t get sick of seeing it there.

7.  Give away a free product. Everybody loves a freebie and your Facebook followers are no exception. The people who follow you aren’t necessarily on your list, but you can get them to sign up by offering them an incentive. All you need to do is post a notice about your contest, promote it for a few dollars a day if you want to, and watch the leads flow in.

8. Speaking of your product, you should consider asking people for opinions of your product. One way to do that is to offer a free trial or sample. Post the offer on Facebook, link to your landing page, and ask people to comment with questions or opinions about what they experience.

9. Offer a webinar and create a new Facebook event page to go with it. An event page requires your followers to specify whether they will attend your webinar or not. You can require subscription to your list as a prerequisite for signing up for the webinar.

10. Finally, consider boosting any (or all) of the above posts to make sure that they are seen. Facebook’s algorithms are problematic for many marketers because they mean that all of your followers will not see your posts. However, if you boost your post and choose the “Followers and friends of followers” option, you can be sure that your post will be seen by every one of your Facebook fans – and by all of their social media connections as well. It’s a great way to grow your list for a relatively small amount of money. (You can boost a post for as little as one dollar per day.)

The bottom line is that Facebook can be an extremely easy and powerful way to generate leads if you make proper use of it. These ten ideas can get your started – and get the leads rolling in.

A-Z of Increasing Your Online Marketing ROI

 A – Affiliate Marketing

Merchant products are promoted on 3rd party (affiliate) websites. When visitors click through from the affiliate site to the merchant site and make a purchase then an agreed fee is paid to the affiliate.

If you advertise your products online, affiliate marketing is an efficient way to generate additional business. It is a cost effective form of advertising for merchants, and a simple way for affiliates to earn revenue from their website.

B – Banner Advertising

Banner advertising generally has a low response rate, often yielding about 2 visitors per thousand banner impressions. Despite the relatively poor value of banners for driving traffic, banner advertising can be particular useful in certain circumstances such as raising brand awareness.

C – Categorise

Structuring your site well can be worth its weight in gold, not just to
users of your site, but also to search engines. A well structured site
in terms of infrastructure (i.e. directory structure, page naming
convention) will not only tell your visitor what the page is about
quickly, but also provide the search engines with an idea of what the
page is about before it is indexed.

D – Differentiation

A unique Marketing Campaign that allows a company and/or its products and services to stand out from its competitors. Having a niche product or service makes the job of marketing your product or service much easier. If your service is not unique, it is often possible to identify a ‘unique selling point’ of your product or service.

Focus on your unique selling points, those products or services that differentiate you from your competitors, and ensure you portray these to your potential customers.

There are many aspects that can make you similar to your competitors, so ensure your unique selling point is clear to your customers. This can make a significant difference between success and failure.

E – E-Mail Marketing

Using e-mail as a means of communicating commercial messages to an audience (Direct Marketing) can be a profitable addition to your marketing strategy.

This could take many forms:

  • Targeting your existing client base with additional services or products.
  • Targeting your existing client base with the purpose of enhancing the relationship of a client with its current or old customers and to encourage customer loyalty and repeat business.
  • Targeting your existing client base with the purpose of selling 3rd party products for a fee.
  • Purchasing a list of client email addresses for the purpose of marketing your products to a new client audience.
  • Adding your advertisements to e-mails sent by other companies to their client base and marketing your products to a new audience.

Direct marketing is popular with companies online as it is:

LOW COST : Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage.

IMMEDIATE : It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.

TRACKABLE : It is easy to track. An advertiser can track hits, conversions and rise in sales. Real-time.

FAR REACHING: Direct marketing can reach substantial numbers of e-mail subscribers who have opted-in (consented) to receive e-mail communications on subjects of interest to them.

F – Focus

Keep it relevant! There is no point spending hundreds or thousands of pounds on advertising on your site, and then sending a potential customer to a non-related “landing page”. There are two scenarios as regards online marketing where this is especially true, namely

  • PPC advertising – Send your customers through to a targeted page. Many companies send clients through to the homepage, or worse, a non related page to what the term is. By sending potential customers through to a relevant page, you reduce the number of clicks required to find the product, at the same time reducing the number of exit points, which have the effect of making the money spent on sending the client to the site redundant.
  • Affiliate Marketing – These days may clients are using companies such as Tradedoubler and Miva to drive traffic to their site. However, the number of times I have seen companies use the extra functionality such as product feeds that these Affiliate Marketing companies provide, and then under utilise them is staggering. By again targeting the users directly to the product/service they are searching for you are reducing the chances of the customer leaving the site before he/she has even viewed your product.

G – Gift Vouchers

Gift vouchers can be a good way of influencing users to your site to buy a product/service. Gift vouchers can be a very good way of building up customer loyalty to both your products and your brand, ensuring long term those customers keep coming back to your site and purchasing your products/services

H – High earners vs Low returners

Differentiating what products/services offer the highest return on
investment is often one of the best ways of increasing your bottom line, and as a result your return on investment (ROI). This may sound like common sense, however many companies overlook this, and continue offering products or services that never make any positive ROI.

The same applies to search engine marketing as a whole. For example, If you have a pay-per-click campaign, and are using very generic terms, you may find by tweaking the terms, and making these more specific, you decrease the amount you are spending on your PPC campaign, and increase your ROI as a result.

I – Informative

Having a site that is informative, interesting and unique is one of the
best ways of keeping visitors coming back to your site, whether they be human or robots. Visitor loyalty is invaluable. This can be achieved via a number of ways whether it be a niche product, well written technical articles, your companies own PR or even just something that is just unique, funny or controversial.

J – Just keep it simple

Over complicating the conversion process is often the biggest barrier to obtaining a successful sale. Many companies place barriers in the way, giving customers more reasons to pull out of a sale before completion, whether it is up-selling, over zealous data capture, or an inaccessible website.

A recent client’s buying process involved 10 clicks from site entry to sale completion. By reducing the number of clicks required to complete the sale from 10 to 6, sales increased by 400%. This involved streamlining the buying process, ensuring that the customer completed in as little time as possible.

In the modern era, time is money. Therefore time can be expensive so keep the time required to make a purchase to a minimum.

K – Keywords

Research thoroughly the keywords that your website can realistically be ranked for. If you have a new website in a highly competitive market then ranking naturally for the major terms will be close to impossible, so consider less competitive and more targeted terms.

Higher levels of visitors do not necessarily mean an increase in sales. A more focused set of keywords may mean lower traffic but the quality of the traffic can lead to a better ROI.

L – Landing Pages

This is another asset of search engine marketers that is either
over-optimised for search engines or under-utilised for visitors. Both can
have a detrimental effect on sales conversions and ultimately your ROI.
If you are using landing pages for any of your online
advertising/marketing, it is highly advisable to keep these landing
pages tailored to their requirement. You will find that by sending
potential customers directly to the area/product they are looking for,
you will significantly increase your sales as a result, and ultimately
your ROI.

M – Mod Rewrite

A Mod Rewrite engine is a piece of web server software used to modify URLs, for the purpose of making your dynamic URLs more user friendly to customers and search engines.
A rewritten URL is easier to use if it is short but descriptive. The URL should have some text describing the content, but should not be too long.

N – Navigation

Good navigation structure is an essential ingredient for any successful web site. If visitors find your navigation confusing or overly complicated then they will simply give up and look for another website offering the same products or service. E-Gain New Media work on the basis of a three click rule. In other words, try to keep any customer focussed page within three clicks of your homepage.

Navigation on a page should be clear, concise and relevant. Many a potential client has been put off a sale by entering a page and then exiting the site completely once they find out the page is not relevant to what they are looking for.

O – Online Marketing

Online marketing is a term that encompasses several methods to raise awareness of your web site and increase sales. These methods can include either, or a combination of banner advertising, e-mail marketing, search engine optimisation or Pay-Per-Click. These technologies used together or alone, can, if thoroughly researched and implemented signicantly increase relevant traffic, customers and ROI.

P – Press Releases

Press Releases as a medium for generating new traffic and customers are
often overlooked in favour of other aspects of search engine marketing
such as SEO and Affiliate Marketing. However press releases are an
excellent way of building up an online brand, whilst at the same time
generating both significant traffic, linkage and custom to your
website.

Developing your press releases should be the first step, ensuring that your content is clear, concise and unique. Branding your article is nearly as important as the content, make sure you get your sales message across in the article, and use the various sources of syndication available on the web (such as PRWeb, Newsisfree, http://www.press-release-writing.com) to target your article to the applicable sources.

Q – Questionnaire

Questionnaires can be a good way of gauging customer perception.
Customers are often the biggest critics and the best testers. Involve
Customer’s views of your website, and harness both
suggestions and criticisms of the site. Integration of the best of
these into your website, can be a good way of evolving your website,
into a user friendly and ultimately profitable website. One of the best
examples of this is Amazon, once known as the biggest online retailer
to not make a profit, and now turning over millions of pounds profit as
well as being one of the brand leaders in e-tailing.

R – Customer Retention

Many companies overlook the value of customer loyalty when selling on
the Internet, focusing on new customer acquisition instead, and trying
to extract every last cent from that client. This however can be
detrimental to a business long term, as the cost of acquiring a new
customer is often much higher than keeping an existing customer.

There is a saying – “It is seven times harder to get a new customer
than it is to retain a current customer”. This is especially true when it
comes to E-Commerce/E-Services, when many avenues of customer
acquisition such as PPC, Affiliate Marketing and the like may involve
significant effort and funding in order to generate new customers.

This is not to say that new customer acquisition should be ignored, just
that by focusing on what you already have, you can increase your profits
significantly.

S – Search Engine Marketing (SEM)

A set of marketing methods aimed at increasing the visibility of a website in search engine results pages (SERPs). The three main methods are:

  • Search engine optimization – Improving rankings for relevant keywords in search results by changing the website structure, and content so that the website can be better understood by the search engines.
  • Search engine advertising – Paying the search engines for a guaranteed high ranking or for an advert to be displayed prominently beside the natural results (commonly known as pay per click advertising).
  • Paid inclusion – Paying the search engines for a guarantee that the website is included in their natural search index.

Search engine marketing companies are experts who explore the weaknesses and strengths in the methods and individual products to find the best way to promote a particular website on the search engines.

T – Targeting

A set of methods such as content matching or profiling aimed at delivering a marketing campaign that targets the individual interests of a specific user base. By targeting your campaign you can increase the quality of leads and increase your return on investment.

This is particular useful when planning your affiliate marketing, pay-per-click strategies or email marketing campaigns, as knowing your demographics means you are more likely to convert a higher percentage of your targeted audience.

U – User tracking

Do you know where customers drop out during the conversion process? You would be surprised at how many companies are not aware of exactly where they are losing customers, and therefore they do not fix a problem that is potentially the difference between success and failure. Knowledge is Power, no decision can be made without sound knowledge, and as such the more knowledge you have of your customers and their behaviour, the better armed you are to ensure that these customers convert to sales.

There are various log analysis software packages available such as Clicktracks and Google Analytics that will perform these functions. Use the tools at your disposal, and ensure that the path from entry to conversion is a quick, sleek and ultimately easy process for your customer to make.

V – Value for Money

You don’t have to have the lowest prices or the next ‘must have’ item, however, providing there is a reasonable compromise between the two, then you have a potentially saleable product. Generally customers purchasing products will pay a premium for that little extra service such as better, quicker delivery arrangements or extended product guarantees.

It is therefore possible to tip the balance towards your product, by including these types of ‘value-adds’ as part of your product. If visitors think they are getting a better priced deal in comparison with your competitors, then they are more likely to buy.

At the end of the day, everyone likes a bargain. If a customer feels like they are getting a good quality product at a good price, then they are more likely to choose you over your competitors and thus increase your return on investment as a direct result.

W – Word of Mouth

Propagation of a brand, through human interaction. This can include personal emails, forums, blogs and personal web pages. Referrals from a third party are often far more likely to convert than referrals from any other type of referral.

In terms of Online Marketing, conversions from ‘online word of mouth sources’ are invaluable, due to the limited effort and cost required in order to generate new business.

X – XML Feeds

If you sell products online then XML Feeds are a must. By creating an XML feed of your products you can market your goods using services such as Froogle, Google Base, Yahoo shopping, Shopzilla and more. Other feed marketing services such as RSS and podcasting are becoming more and more popular, and these markets are expected to grow significantly over the next couple of years as the use of RSS as a medium for advertising increases.

Y – Yes, Yes, Yes

Imagine going to a holiday site and seeing the description
‘Surrounded by golden white beaches’ or ‘set in an acre of dense forest woodland’. Straight away your customer can imagine themself there.

By putting a positive focus on the products or services you sell, you
can create a positive impression.. By portraying a positive impression of your wares, you are already creating a favourable impression with your customers, and as a result, you may find a significant increase in conversions.

Z – Zine or E-Zine

A part-promotional, part-informational newsletter or magazine distributed over the Internet via E-mail, or a web site that contains regularly updated articles, advertising and other components of a magazine.

Peter Young – Online Marketing Consultant with E-Gain New Media [http://www.e-gain.co.uk] offering website design [http://www.e-gain.co.uk/web-development/website_development/web-site-design/], search engine optimisation – SEO [http://www.e-gain.co.uk/online_marketing/business_solutions/search-engine-optimisation/], PPC management and online marketing consultancy.

 

Article Source: http://EzineArticles.com/235659

Top 3 Offline Marketing Techniques On A Budget

Top 3 Offline Marketing Techniques on a BudgetTop 3 Offline Marketing Techniques on a Budget

 

Top 3 Offline Marketing Techniques on a Budget

The Internet and modern technologies have totally transformed the business world today. However, some may be disgruntled about traditional marketing principles being sidelined with new practices such as search engine optimization.

But offline marketing techniques can come in handy and still be effective when used wisely without busting the budget.

1. Use Posters

It is unfortunate that many business owners are forsaking the use of posters, leaflets or flyers in their marketing actions with the emergence of new technologies that do not need to use paper. However, poster marketing can be a useful marketing approach with the myriad of professional printing services in town.

Printed matter is still desired as there are many consumers who would like to hold a piece of paper in their hand or a visual on the wall as a reminder. Professionally printed posters, leaflets and flyers can be very cost effective with a low printing cost for a large quantum.

Posters may end up in the bin or as litter but a 5% response from posters is likely to generate a huge profit over the small expense incurred. This is an effective marketing tool that can bring in a good ROI.

2. Vehicle advertisements

More and more creative marketing ideas are generated to boost any business brand. A lot of vehicles such as trailers, buses, taxis and even business vehicles are used to advertise some brands of products or services.

This is a low cost offline marketing technique as these adverts can be a long term option depending on the negotiations between both parties. Vehicle adverts are excellent in reaching a wider audience as the vehicles travel all over town. Motorists and passers-by are able to view the adverts on the vehicles on the road even if it is for a couple of seconds but that is enough to create an impression of the product, service or brand.

The most appropriate information with an attractive design in color can be very effective in catching the attention of consumers when these advertising vehicles pass by. They can be parked at targeted townships to generate brand awareness easily without paying a high advertisement cost as long as the road authorities and legislature permit such an approach.

Vehicle adverts are great for targeting the masses as these vehicles can travel across the country to create the impact.

3. Giveaways

Another proven offline marketing technique is the use of giveaways or freebies. Businesses with tangible goods can offer small sample products to boost the brand presence and increase awareness of the new product offerings. Once the consumers have tried the sample and like it, they are set to be loyal customers.

Businesses with intangible products such as services can offer discounts, promotional pricing and even freebies regardless of any relation to the business. Many companies give free balloons and toiletries with their company name and contact information that would help consumers make a call for further inquiries.

Consumers who receive these freebies are constantly reminded of the brand and products or services to pick up the phone for some business transaction.

We have a couple even BETTER ideas, but they integrate online and offline measures.  Give us a call to talk them over and see if they are right for your business.

10 TIPS ON HOW TO IMPROVE ON ANY RESTAURANT BUSINESS

10 TIPS ON HOW TO IMPROVE ON ANY RESTAURANT BUSINESS

10 business tips for any restaurant

10 business tips for any restaurant

More and more consumers are opting for a restaurant meal over home cooked meals as the former is more convenient and affordable with a host of variety of dish choices. However, operating a restaurant is not easy with many factors of consideration in its modus operandi.

Listed below are 10 tips on how to improve a restaurant business to assist those who want to succeed in this industry.

1. Identify the market

Operating a restaurant business requires not only good culinary skills and customer service; the restaurant must also be rightly located to attract the right type of patrons. It is crucial for a restaurant owner or manager to identify the demographics before setting up the business in any neighborhood.

2. Identify the competition

Running a restaurant business will incur some competition in the marketplace. It is crucial to identify the competition in the same industry and neighborhood to rise above the competition. There may be many factors of consideration to improve the restaurant business  to  draw  customers  than  losing them to the competition.

3. Improving services

A service  business  such as  a  restaurant business  requires  the  best  of  customer services from kitchen staff at the back to the serving staff in the front. There should be proper training for all staff to ensure the best of customer services to delight the patrons for frequent returns.

4. Conducive environment

A successful restaurant business must be always clean and cozy for customers to enjoy their meal and time with their preferred company. The establishment must be well decorated to create a homey and comfortable atmosphere with class and elegance for a worthy meal.

Cleanliness of the restaurant is crucial to keep health authorities away. Customers will not return if the place is unhygienic in its environment.

5. Tasty food

This is a major draw factor to any restaurant where customers come because of the high quality of food offered. Prices may be higher, commensurate with quality.

profits and growth increase

Increase your profits and growth with these 10 tips for any restaurant

There may be slow days for a restaurant business; hence it is important to consider special offerings that would compel customers to come in to boost the bottom line instead of waiting for peak seasons.

8. Advertising

It is crucial to advertise and blow one’s own trumpet in promoting the restaurant. However, such advertising need not be expensive if properly handled.

9. Budget and cost management

Operating a restaurant is a heavy investment with   lots   of   supplies   and   perishable purchases.   Wise   management   of   the finances in every aspect would allow a bigger cash flow for a longer operation.

10. Constant improvement

One should not operate a restaurant business by resting on one’s own laurels. There must be a desire to improve the restaurant constantly as consumers today want variety and changes for a spark in their lives. This refers to meals outside the home.

9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!

Small businesses used to struggle while  competing with the big boys in the industry. Not so today with the advent of the Internet and modern technologies. However, small businesses today can still apply simple local marketing ideas that are cost effective and impactful.

Below is a list of 9 local marketing ideas for small businesses without the Internet.

1. Businesses that sponsor local events are highly favored by the community

as they are seen as giving back to the community. Hence, a better brand image is developed and installed in the minds and hearts of potential prospects for the community.

Fundraising events, local festivals and local sports leagues can be sponsored in small capacities by small businesses to impact the community.

2. Networking event hosting

A small business can volunteer to host a networking event where relevant audience is invited to socialize at the gathering to create the right identity for the company.

Consumers,   suppliers,   retailers   and manufacturers meet up together to put a face  to the  name for better business relations.

3. Fish Bowl Leads

Small companies can take advantage of fish bowls card collection by putting one at their offices, showrooms and demos to offer a prize to the lucky participants who put in their business or calling cards.

The fish bowl opens up a world of potential leads for a small investment on the prizes to secure more prospects for the business.

4. Local restaurants collaborations

It is crucial to collaborate with popular restaurants in the neighborhood where some sponsorship can be worked out to benefit both parties. It can be a dish on the menu named after the business company to create more hype during dining moments by consumers.

 5 . N o n – p r o f i t a b l e o r g a n i z a t i o n collaborations

Businesses that work together with the local non-profitable organizations win the favor of the community as they practice giving back to the community. The company’s altruism in corporate social responsibility is admirable    to    open consumers’   hearts towards their products and services.

6. ESSENTIAL NUMBERS FOR CONSUMERS

Many communities would like to secure a list of essential numbers of local services that would benefit the residents and shops in their neighborhood. Small business companies can participate by having their services listed besides the information on local services and contact points.

7 Yellow Pages

The traditional Yellow Pages advertisement approach still works in some smaller communities and for older generations that are not too IT savvy. Many consumers still keep a copy of the Yellow Pages directory for a quick reference on local services required.

But know your target audience.  Yellow pages DO NOT WORK for younger demographics.  They are simply doorstops or paperweights in many homes.

8. BILLBOARD ADVERTS

A billboard advert is very powerful when placed in a strategic location with a high traffic. Modern electronic billboards offer a cost effective advertising option to create brand presence for the company.

9. COMMUNITY TRAINING

An expert in any field of service or product would make a great teacher or trainer for the community where accurate and relevant information is imparted in educating the right consumers for a particular business.

Such   involvement would   enhance   the company image as a market leader in its field.

7 Offline Marketing Ideas to Build Buzz for Your Business

7 Offline Marketing  Ideas to Build Buzz for Your Business

It  is  not  surprising  to  have  businesses clamoring for effective marketing tools and techniques to build their brand and image with the increasing competition today.

However,  businesses   should   consider o f f l i n e  m a r k e t i n g  a p p r o a c h e s  t o complement their efforts on online marketing. Below are 7 suggestions for offline marketing ideas to build buzz for any business worldwide.

 1. Article submissions to relevant publications

Trade journals and magazines are always in the hands of consumers, suppliers and retailers. Consumers reading these trade journals and magazines seek relevant and interesting articles on any product or service in the market to enhance their lifestyle or business ventures. Hence, companies that attempt to contribute interesting articles related to their business offerings to print publications  stand  a  higher  chance  of improving  their   brand   presence and company image.

Brand presence and company image through good quality articles published in reputed publications.

Employ many marketing tactics to spread your message.

They all add up to a good marketing campaign

 2. Mass media involvement

It is crucial for companies seeking a wider market  presence   to   reach  their targeted audience .    Securing interviews on mass media means such as radio, television and newspapers will create a greater awareness of the company and its authority in its respective industry.

3. Flyers, leaflets and brochures

Printed advertisements such as flyers, leaflets and brochures are one of the conventional offline marketing approaches in businesses. Such printed adverts can be more  effective  with  some  effort  in  call tracking, instead of  just  distributing  the printed matter and be done with the action hoping for the best outcome.

Flyers leaflets and brochures can provide supplemental assistance in securing new sales leads

Flyers leaflets and brochures can provide supplemental assistance in securing new sales leads

 

Tracking the success of  distributed  flyers, leaflets and brochures   with   call tracking  is  a  crucial marketing information for   the   company   to  determine   the effectiveness of this marketing option.

 

 

4. Direct mailing

Direct mailing is another old marketing strategy using the postal services available. This marketing approach can generate good leads and sales if the mails are well written with a personal touch. But honestly, be prepared for most of it to end up in the trash.  A good response in direct mail can be as little as 1 or 2%..

5. Sponsorships

Businesses   can   consider   sponsoring certain local events to create the desired buzz for their business. The local marathon or fundraiser event for a good cause would win the community’s and local authorities’ approval   for   the   business  Sponsoring  the  local  sports  team  with jerseys that have the company’s name on the back is effective in building brand presence as it shows the giving back by the company.

 6. Mailing personalized cards

Event or congratulatory cards can work wonders.

Consumers generally like a personal touch in life. Hence, it is important for business companies treat them more than clients and prospects. A personalized birthday card, holiday cards and special promotion cards mailed to the consumer can work wonders.

7. Advertising To Waiting Customers

The telephone is still one of the most effective offline marketing approaches in business. Customers who call in may be placed on hold; they can listen to the variety of promotions the company is offering or be educated about the company better through relevant information. Hence, the customers do not feel as bored and ignored waiting to be serviced over the phone and the company can advertise freely.

Offline Marketing Strategies to Improve Online Marketing Business

Offline Marketing Strategies to Improve Online Marketing Business

Use Offline Strategies to help your online business effortsOffline and online Marketing don’t have to be mutually exclusive 

Every internet marketer would exhaust all their efforts just to market their online marketing site to potential marketers. Email, Social Media and SEO are commonly utilized are tools to generate leads, however, that is not enough. You could actually direct potential customers to your online site using the offline method.

Optimize mobile

Ensure that your online site is optimized for mobile use. Most of the people spend more time using their mobiles phones. When- ever a customer sees your site on a mobile phone, you need to make sure your site is mobile compatible and not hard to view. Your brand name and services that your web site offers should be seen in just one glance considering the limited view those mobile.

phones have. You need to create an impression and impact to the customer viewing your site or else the customer will not visit anymore your site. Moreover, mobile internet marketing is rapidly taking over internet e commerce, currently generating sales up to 5 per cent higher. Utilize SMS as well; send text messages to your customers. You may do this for delivery notifications and marketing messages.

Business today requires a mobile website as well

Use Mobile and Gain Market Share

 Utilize Coupons

Sending coupons via the conventional mail could still be effective. You may make use of postcard services you can find online to make generic coupons for businesses and have it mailed to your customers.

This is particularly advantageous if you already have a list of online marketing customers mailing addresses.

Utilize Coupons

And remember, you can use digital coupons with mobile as well.

Smart Packaging

Invest time and money in your packaging. As an internet marketing shop, you actually reach your customer’s household. It would benefit you most if you make use of smart packaging. This simply means by putting your brand name and logo on your package. Utilize creative logos and make it visible on your package. You may also include call to action messages on your packaging such as Rate Product and Tell a Friend. You may also put your website on the packaging to direct customers to your online site. These things would actually provide valuable feedbacks and at the same time provide sales for your online business within the offline environment without shelling out much investment.

smart_packaging

smart_packaging

 

Make Video Responses in Your Blogs

If you are running a local business and you want to promote it, then there are many marketing strategies that you can use. Today, internet marketing strategies are very popular and one of the most widely used strategies is by establishing a blog. Making a blog allows you to provide important information to your clients. By starting a blog and putting relevant information in it, you give your clients an impression that you are an expert in your field. Having a blog does wonders for your local business and here are some of the ways on how you can use your blog to effectively promote your local business.

Instead of writing articles in your blog, you can create video responses or reviews to make your blog more interesting to your readers. If you are more unique contents in your blog, it will inspire more readers to visit your blog frequently. To improve the traffic on your site, you can also post your videos at YouTube.com or other video-sharing sites.

Add Your Blog To Blog Search Engines

Another way to effectively use your blogs to improve your local business is to make sure that you add them on blog search engines such as Google Blog Search and then use Pingomatic.com to let the other search engines know.

Blogging in order to promote your local business does not mean writing and posting articles. You can be creative by using video.  By doing that you can draw a lot of people into it so, you will be able to make sure the contents of your blogs come up at the top of the lists whenever a potential client searches for your content.

Be sure your blog is found on the search engines and directories

Be sure your blog is found on the search engines and directories